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Nike commercial with Lisa and Louisa – Sportswear Nike Factory Store

New are our beautiful Lisa and Louisa in the new Nike campaign. Lisa was specially flown from London to Berlin to be there. You can see her currently not only on Nike, but also for The Body Shop she adorns posters all over the world, whether in Paris or New York. Louisa hasn’t been around very long and got this great job directly from one of the biggest sports brands in the world.

Lisa & Louisa in the new Nike commercial

Client: Nike
Agency: HarrimanSteel
Photographer: Louise Carrasco
Photographer Assistent: Rosalie Nguyen van Phu
Videographer: Zeeger Verschuren
Videographer’s Assistant: Patrick Rietvelt
Digi Operator: Michael Petersohn
Art Director: Ben Ireland
Producer: Sonja Juillet
Account Manager: Kimberley Wynne
Stylist: Suze Kuit
Stylist Assistant: Lea Wilbrand
MUA: Yvonne Wengler
MUA’s Assistant: Rabea Richwien
Stage Manager: Dzenefa Halilovi

Campaign photos: Urban Look

Nike – The most famous sports brand in the world

Who hasn’t heard of this brand? Nike runs the sports shops, but it’s not just his sportswear that’s convincing, it’s also his casual everyday clothes. The brand is known for its famous Nike Air shoes. Today, the hook with the “Just Do It” logo adorns all sports bhs, sweatpants, shoes and leggings.

Air Max and Air Force – The shoe classics from Niek

The Air Max and the Air Force are particularly popular with boys, girls, women and men – in other words with everyone. The models have been around for ages, but they are still reinvented time and again. Through new designs, through cooperation with designers but also through new, lighter materials. Nike has created a true classic.

The Air Max models are as colourful as the new campaign with Lisa and Louisa.

Nike Air Max 270 React Review

Nike Air Max 90 Black/ White/ Medium Grey

Q&A Nike

Those who don’t know Nike often ask themselves questions, where does the brand come from? Who owns Nike? Here is a quick overview!

Nike Factory Store?

The Nike Factory Store has everything your heart desires. You’ll find the outlet in many regions, and probably somewhere near you. Here you will find selected items that can be bought directly at the factory outlet. Shoes, trousers, jacket, all you need! Classic sneakers, new drops like from the commercial and rare treasures and everything reduced: Everything in the Sal!

You’ll find Nike Factory Stores mainly in the USA. There are two outlets in New York City alone.

  • Nike Factory Store – Staten Island
    Suite 300
    Staten Island, NY, 10301, US
  • Nike Community Store – Brooklyn
    Brooklyn, NY, 11210, US

In Germany you have to drive for the big bargains! The address in Germany:

  • Nike Clearance Store Kerpen
    Kerpener Str. 150-152, 50170 Kerpen

Who owns Nike? When did Nike originate?

Nike Inc. was founded in 1964 as “Blue Ribbon Sports” by two real pioneers Phil Knight and Bill Bowermann. Currently, Mark Parker (CEO and President) and Philip Knight (Chairman) run the company. Did you know? Bowermann was then Knight’s coach at the University of Orgeon. Knight was an athlete then – one of the key reasons for founding Nike!

Where does the brand Nike?

come from?
Currently, Nike is still based in Beaverton, Oregon, USA:

Why was Nike founded?

The world is becoming more and more colourful, even back in 1964, shortly after Woodstock. Since it was founded as “Blue Ribbon Sports”, the brand only became known as Nike in 1971. In addition, Knight (one of the founders) was Leichathelt himself. Together with his coach, he then founded Nike, which is now a world brand and the largest sports brand in the world.

Milva in Volkswagen’s new automobile advertising spot

Milva Spina – a successful model with 52 years. The woman from Linz has been working in this business for years, but is more popular than ever. In the beginning she struggled with her height of 1,68m and was not noticed by model agencies. She made her breakthrough by sending her own Pola’s to all photographers. Horst Stasny becomes aware and shoots them. With his help she manages to get into Visage-Models Austria. Jobs all over the world follow. Not only magazines like Elle want her on the cover. She can also be seen in numerous commercials.  Best Ager Model Milva travels the world for her latest job.

Milva Spina x VW

Volkswagen, one of the largest car manufacturers in Germany, publishes a commercial with Milva. Here you can find the latest commercial!

Together for VW T Cross with Cara Delevingne.

Our Milva: New photos

Of course there are more updates from Milva! Here are some new highlights from her Model Book:

Johanna – USA, TV commercial and back to Chicago

We met with our Johanna. A model who had already experienced an exciting journey with us. How important a balanced and healthy diet is for a successful model and that fun and discipline are essential for success are just a few of the points she communicates to us with conviction.

From Germany to Chicago – International commercial model

We were happy to see Johanna again and took the opportunity to get more interesting information about the model world and how to be successful as a model. In the interview you will find a lot of interesting information about modeling from a model’s point of view.

Advertising sport contact lenses

Here still the contact lenses commercial of Alcon

 

 

Model Agency for normal Weights

Model agency for normal weights – Many are also looking for a Model agency for people with normal weight. While the High Fashion and haute couture rather demands a thinner line, there are more and more customers who also book curved and plus size models. Models who have more on their hips. But when does one become a fashion model and when does curved model?

Our model agency recommendation for normal weights: STIL Models – Commercial & Faces

Normal weight or Curved?

For example, the average woman has a clothing size of 44 (EU). Fashion models usually have a ready-made size of 34, 36 (EU) to max. 38 (EU) for female models with 179, 180 cm. This means that you already count the “normal weight” person as Plus Size / Curved.

Would you have thought that?

Modeling between haute couture and fashion

Of course, people also have their place in advertising, with an average weight. Because there are numerous products in which the customers have to identify more with the model, accordingly the figure must be more authentic.

In fashion, especially with high fashion, it is often important that models change, that they “look the same” so that nothing distracts from the fashion line. This is also the case with almost every fashion show, the focus should be on the collections (for buyers, customers, etc.), not on the individual model.

This is completely different in advertising, where if a face is successful with the viewers or customers, then the model is booked more often for jobs. The famous advertising face! Therefore it is also worthwhile for women and men models with average figures to take a look at model agencies if they bring with them not only the figure or the proportions but also the certain something of facial expression, personality, appearance and emotions!

What are the requirements for models?

The different requirements for models cannot be defined exactly. Every single branch and every single area has its own specifications. In the high fashion industry you will often only find models with a height of 175 to 180 cm, if they are women and for men a rule of 185 to 192 cm applies.

Why is that so? Imagine a fashion show, the more harmonious the picture between the models, the less attention the individual model attracts. All in all, the focus is clearly on the new fashion collection. Models in this area should have a clothing size of 34 or 36. If you’re above it as a woman, but also as a man, you’re more likely to be among the average of society. And advertising also needs such authentic models! Tip: Too big for the catwalk?

Model agency for normal weight patients – recommendation

Do you already know our commercial model devision? With STIL Models we explicitly serve customers in the field of advertising and commercials. Here we are especially looking for strong faces. Come by and if you feel like it, send us your application directly:

Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin + Munich + Cologne | Model Castings in February 2019

More about: Become a model

Don't miss any interview, job or making of. Follow us now on YOUTUBE: Cocaine Models
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

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Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is it to see itself finally in a advertising film or Werbeclip on the television or on-line. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we give as a model agency in Berlin, Hamburg, Munich and Cologne a little insight! Not only the income for the model is higher than for example in the area Catwalk, but also the awareness level of a model can increase enormously by an advertising campaign of a successful company or brand. This in turn means that the model not only collects valuable experience for the future, but also the market value of the model increases. And seriously – who wouldn’t like to smile down from a huge poster? Or generally associated with an exclusive company or brand? But what exactly hides behind the term “advertising model”?

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Model Job Classic: advertising, billboards and advertising campaigns

What does a good photo model or advertising model do?

The term advertising model is a specific term for a model, which is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or the like. Such models are also called Commercial Models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Commercial – Korlan and Karen for FEREO LUNA

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but in the advertising industry smaller models smaller models (e.g. with a size of 170 cm) also have a chance. Anyone who appears unthinkable on the catwalk can be exactly the right type in advertising. The girl or the boy next door, with a sympathetic charisma? Perfect. A radiant smile? Duty. The customer should finally be able to identify with the models.

Cared for exterior – The be-all and end-all in model business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with the company, and vice versa, the company with the model. In a cosmetics chain, for example, a photo model with impure skin and a face that is not symmetrical is unthinkable. Also with a hair advertising model there is a basic rule: The model must not have broken hair. So the exact type logically depends on the products and services to be advertised.

Advertising spot – Milva for VW

Advertising models – What do you earn?

The profession of the advertising model is particularly popular, since the payment for the jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that sets a high (justified) daily fee right from the start, as it is possible that subsequent jobs of this kind in the same product groups will be omitted. After all, the model should stand authentically for the product to be advertised. The recognition value of a model and a brand is decisive, therefore the faces of a big brand are reluctantly booked.

Advertising, advertising photography and spots for brands

Advertising is a broad sector in the area marketing. But what does everything count among them at all? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips for both TV and the Internet are also part of the advertising spectrum. Through the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And they do so quite deliberately.

The big brands their marketing strategies

Well elaborated marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The enterprises try to address directly their target group and to communicate with this on another level to affect also. This has the goal that the customers feel addressed, identify themselves with the enterprise and the sales market finally increases. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these models that bring the company’s message to the customer.

Advertising spot – Mark and Janine for HENKELL

Prerequisites Demands on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face, counts. This is a prerequisite for gaining a foothold in the model business.

Self-confident, authentic and natural

However, success as an advertising model will only come to those who fully unfold in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in its skin. No matter how many pairs of eyes watch exactly how you shave your legs, smear a nut nougat cream bread or jump rope.

Authenticity is also very important, you have to stand for the corresponding brand and at the same time look real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it’s also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry.

The consumer should be able to remember you and associate the product with your strong charisma. Because everyone would like to be self-confident, energetic and positive. A radiant smile is just as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You have to be able to put yourself in a role and embody it with full conviction.

Brand ambassador – Sandra Hunke for HANSA

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coachings take place, with which apart from an effective Catwalk training particularly the disciplines Mimik, Posing & play (not only for photos, but also for videos) are brought up for discussion.

Would you like to book a model for advertising? Then write to us or call our agency directly. We look forward to your inquiry!

New! Our Commercial Agency for Advertising & Faces: STIL Models