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Youtube Marketing Agency – Concept, Strategy and Video Production

Youtube Marketing Agency – Many of our clients ask us for advice and support when it comes to social media goals and strategies. How does Youtube Marketing work and what needs to be considered in concept, strategy and video production?

Youtube Strategy: What, how and when to publish?

A complete strategy for YouTube Marketing deals primarily with the individual conception for your own YouTube channel. Contents must be prepared specifically. In short, classic marketing methods cannot be adopted one-to-one. YouTube works in the form of videos, which usually have a length of 30 seconds up to 12 minutes.

Between these two thresholds, i.e. relatively short videos that are mostly viral, e.g. because they are funny or shocking, and the longer formats, which are usually between 10 am and 12 minutes long, in which four are explained, e.g. tutorials for do-it-yourselfers or instructions for make-up and hair styling. Besides the individual concepts for videos but also for the support of your own community, the goat is also relevant for your YouTube marketing.

  • What are the strategic, long-term goals we want to achieve with our Youtube channel?
  • What short-term goals are to be achieved in operative marketing?
  • In addition, the question must always be asked whether the goals set are realistic and achievable?
  • If the desired key figures are achieved through organic growth alone or if advertising and campaign management must also be taken into consideration?

Concept design, editorial plan and production

After further discussions and joint definition of strategies, a coherent concept can be developed. This video marketing concept differs from case to case. The fundamental question is whether the YouTube channel should be operated permanently or set up once. The concept for the production of the videos differs depending on this. The video production for YouTube is much more complex in comparison to other social networks such as Facebook and Instagram. Because as already described in advance, the topics and contents of the videos must be discussed very precisely. Not only the content of each individual video, but also the entire editorial plan must be prepared early on.

Not only the conception is sufficient for the production of the videos, of course the competition has to be considered as well. In a larger analysis the competition is considered and possible chances and potentials for the own company are filtered out.

The production of the videos differs in the same way, in each case from the goals which were fixed at the beginning. From regular production dates, e.g. once a month in the photo studio or on site in the agency or factory, up to more detailed YouTube productions, which still require artist management, travel organisation but also parts of event management. For example, when it comes to accompanying bloggers to different cities for a hotel chain. This is then used to create targeted content for the various social networks. While photos for Instagram and Facebook are available relatively quickly, videos must be produced by a videographer and, of course, be prepared later in the video editing process so that they are successful with the target group, i.e. clicked frequently.

In order for the elaborately produced videos to have a relatively high chance of achieving a large number of clicks, search engine optimization on the subject of YouTube marketing. When it comes to search engines, most people first think of Google, but many networks are search engines. You can also search within Facebook, on instagram and of course on YouTube. That’s why video titles also make decisive use of keywords for search engine optimization.

  • Individual conception
  • Define YouTube targets
  • Analyze competition
  • Production of videos
  • Optimized uploads
  • YouTube Video SEO

Youtube Channel Setup: Design and technical optimization

As a company, you should take your time to set up the YouTube channel. To build a strong community you need more than just good ideas, the YouTube Channel needs a right setup. All graphical elements must be designed, including the ability to modify them for actions or specials. It is also about technical optimisation so that they have a strategic advantage over the competition.

  • Construction YouTube channel
  • Graphic design
  • Technical Optimization

Youtube Advertising: Advertisements and Campaigns Management

Advertising on YouTube deals on the one hand with the conception of Quick strong videos. The ultimate goal of advertisements and campaigns is to generate sales. Whether it’s about your own online shop, registering for the newsletter or selling tickets for concerts or festivals.

To do this, you have to produce your own extra video content that is exactly tailored to this concept. Usually the information is presented in a much more compact way. Compared to the Youtube video, you don’t have up to ten minutes to convince the viewer, advertisements can be skipped after 5 seconds. This is exactly why the initial performance of the advertising video is so important. As a good Youtuber agency you pay attention to exactly these details.

In the second step ess goes to the targeted sending of the information. This is done by several methods, simply explained, as a Youtuber agency you can select specific target groups for advertising within the Youtuber connues ET. If, for example, we market a new smartphone, you can play our advertising videos directly to people interested in technology and smartphones. So that we avoid waste coverage in the advertisements. In the last step, we will go to the topic of reporting and monitoring of YouTube ads. Which advertisement delivered a good performance and accordingly many sales or registrations and which advertisement was not so strong? Through this targeted planning and of course the targeted evaluation and optimization of the YouTube channel, they will increase the reach.

  • YouTube Advertising
  • campaign control
  • Increase range

Influencer Marketing on Youtube

As an influencer agency, we advise clients and organise cooperation. Read more here:

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Model Agency for normal Weights

Model agency for normal weights – Many are also looking for a Model agency for people with normal weight. While the High Fashion and haute couture rather demands a thinner line, there are more and more customers who also book curved and plus size models. Models who have more on their hips. But when does one become a fashion model and when does curved model?

Our model agency recommendation for normal weights: STIL Models – Commercial & Faces

Normal weight or Curved?

For example, the average woman has a clothing size of 44 (EU). Fashion models usually have a ready-made size of 34, 36 (EU) to max. 38 (EU) for female models with 179, 180 cm. This means that you already count the “normal weight” person as Plus Size / Curved.

Would you have thought that?

Modeling between haute couture and fashion

Of course, people also have their place in advertising, with an average weight. Because there are numerous products in which the customers have to identify more with the model, accordingly the figure must be more authentic.

In fashion, especially with high fashion, it is often important that models change, that they “look the same” so that nothing distracts from the fashion line. This is also the case with almost every fashion show, the focus should be on the collections (for buyers, customers, etc.), not on the individual model.

This is completely different in advertising, where if a face is successful with the viewers or customers, then the model is booked more often for jobs. The famous advertising face! Therefore it is also worthwhile for women and men models with average figures to take a look at model agencies if they bring with them not only the figure or the proportions but also the certain something of facial expression, personality, appearance and emotions!

What are the requirements for models?

The different requirements for models cannot be defined exactly. Every single branch and every single area has its own specifications. In the high fashion industry you will often only find models with a height of 175 to 180 cm, if they are women and for men a rule of 185 to 192 cm applies.

Why is that so? Imagine a fashion show, the more harmonious the picture between the models, the less attention the individual model attracts. All in all, the focus is clearly on the new fashion collection. Models in this area should have a clothing size of 34 or 36. If you’re above it as a woman, but also as a man, you’re more likely to be among the average of society. And advertising also needs such authentic models! Tip: Too big for the catwalk?

Model agency for normal weight patients – recommendation

Do you already know our commercial model devision? With STIL Models we explicitly serve customers in the field of advertising and commercials. Here we are especially looking for strong faces. Come by and if you feel like it, send us your application directly:

Model Agency Evaluation

Good ratings are very important for any model agency. Because ratings show positive feedback. They also show you as a young model how serious a model agency is. So if you already see in your Google search that an agency has an average of only two stars for several ratings, you might want to keep your hands off it right from the start. If an agency has more than 3.5 stars, you can almost always assume that it is a good job. Even though it gets harder and harder, here is a good overview of what the majority of opinions about a model agency are. If a model agency has more than 4 stars or even almost 5 stars, you can be sure, if there are many reviews, that the model agency does a good job, has good references and good recommendations!

It is important that you always have a close look at ratings, likes and comments. So we’ll give you a little tip on how to assess the quality of the ratings. Nowadays you can buy both positive and negative feedback. If you look at a few indicators, you can easily see if they are real comments or bought ones. Also this should always play a role in your model agency rating!

Where can you see Reviews about Model Agencies?

There are many reviews about model agencies on the Internet. However, it is important that you use a portal that reflects different opinions and does not only include one or two reviews. Ideally, 20 or 30 people should have voted, because this will also tell you the size of a model agency. Those who have only managed to make two or three recommendations so far are either still at the beginning or their performance is not good enough yet. For ratings there are different portals, e.g. Google.

Google Reviews on Model Agencies

On Google you get a very good overview, because Google has the most users in Germany. This gives you a good overview of the different opinions and statements of people. The small disadvantage is that everyone is allowed to give an evaluation. For example, people who have not been accepted into the agency and are therefore angry are critical. In the short moment of rejection, one clicks quickly on Google and gives a bad rating. As a model, you should also pay attention to this and always ask yourself, is the evaluation serious or not constructive?

Here you can see some of our Google ratings:

Ratings on Instagram

There is no direct way to rate model agencies on Instagram, but you can see how well a model agency takes care of its models, castings, jobs and news from the likes and dislikes of the followers. Those who constantly have something new to report also make a lot of effort. It is important to make sure that the model agency has not only many followers, which you can buy relatively cheaply, but also that the interaction is right. How many Likes does a single photo have? Is the number always relatively the same or do the numbers fluctuate? This could also be an indication for bought Likes. Are there comments from real users? All these factors should always be taken into account in your evaluation.

Here you can find our Instagram Channel:

Rating on Facebook

Facebook is used by many users, which is why there is a good opportunity to view reviews and form an opinion, especially for products with an older target group. However, the users on Facebook are rather older and there are many trolls here as well, paid by competitors or just looking for rejection. Nevertheless one can get a very good overview.

Here you can see some of our Facebook reviews

🔥 LUISA: our next SUPERSTAR 🔥 Watch the whole video on: https://youtu.be/0YO_lO1K8ic

Gepostet von Cocaine Models am Dienstag, 14. August 2018

Rating by online portals

In the internet there are two, three very good model portals where you can find model agencies worldwide. These agencies are hand researched and also evaluated by an editor. By different quality criteria, they are finally included in the list. Here you will find two recommendations where you can find many good agencies for your city:

Good luck with your search! If you are looking for more tips for your model application, have a look at our other articles and learn how to contact a model agency.

Model Booking: How do I book a model for photos and advertising?

Models are booked for different jobs under different conditions and expectations. The respective customer has certain ideas and criteria according to which he selects a model. He informs the model agency concerned of his criteria and usually sends a mood board, which tells the agency more about the context of the assignment. There are basically two options for model bookings: Either a customer has browsed the model file of the model agency concerned and already selected one or more models, which he would like to invite either to the Casting or book directly. However, it is also common to ask the model agency to select models according to the criteria and send the client a selection of models.

Prerequisites for models in commercials and commercials

In order to become a successful model in a serious model agency, a model must have different requirements. For a model agency it counts whether a model is well booked. Oaks of carcasses are regularly sorted out. A model must have a very good figure, means slim, taut, the right measurements. Of course, the optimal sizes differ more closely between male and female models. Male models can do more exercise than female models. Their main aim is to have a firm and fit body, i.e. cardio training and light muscle training are sufficient. Too much muscle and weight training makes the muscles in a female model become too wide and the assumed measurements are no longer optimal.

The optimal measurements for men and women?

Female Models: The Prerequisites

Female models should be at least 174 cm tall. Smaller models can be successful, but the chance is very small. Therefore the size is a decisive criterion for a model agency to include a model. The optimal measurements for female models are 90-60-90.

Male Models: The Prerequisites

A male model must have a slim and defined body. The minimum size is 184 cm. Especially tall men can have problems in the model industry as well as men who are too small, as they do not fit into the designer’s collections. The maximum size of a male model is 194 cm.

Character & Strength are strong attributes for advertising models

Besides the physical requirements, the mental requirements and the character of a model also count. A model has to prove strength, discipline and endurance. Jobs are often strenuous and time-consuming. A good model should not feel tired or stressed. Motivation and ambition distinguish an experienced model, the customer likes to book such models again, this is very important for a model and the model agency. Furthermore, a healthy self-confidence and the changeability of a model are decisive selection criteria. From this total package the charisma of a model is formed. A customer tries to convey his products and services to consumers through a model. This succeeds through an optimal mediation of emotions. Emotions are aroused by the charisma of a model, including facial expressions and gestures. A model must be able to slip into different roles in order to “sell” the product/service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the customer’s concept works.

Character? That’s Chand from Stockholm!

Modeling! Job opportunities in the advertising industry: online shop, showroom and TV spots

There are many job opportunities for a model. The body is the tool of a model and therefore the capital. A model advertises a customer’s products and services. This can be done via various carrier media. A model can be booked for poster advertising, magazine editorials or covers, online presence, TV commercials or similar. On the catwalk a model presents fashion collections or beauty and styling products/services. The body is the screen for the catwalk appearance, but in the commercial area (advertising) also counts the facial expressions and gestures of the model, which leads to the sales promotion of the products/services.

Modelagenturen – Agency for photo shooting and construction of models

A serious and good model agency is very important for a model. Although a model can work without an agency, the risk of a model being exploited is enormous, especially abroad. The tasks of a model agency include the placement of good (for serious, well-known customers, a good salary) jobs. The model agency ensures that a model is not underpaid, especially abroad models are often enormously underpaid. In addition, the model agency ensures a good image of the model. A serious model agency takes a model’s uncertainties and supports the model with questions. A model can have several modeling agencies. We recommend a parent agency and a good agency in each major city, such as Munich, Hamburg, Berlin, Cologne / Düsseldorf or abroad, e.g. in London, New York, Paris or Milan. Customers all over Germany and all over the world can book a model, for example a model book Hamburg, model book Berlin or model book London.

Model Guru Lutz Marquardt about model agency and mother agency

What is the difference between a model agency and a parent agency? Model agencies are exclusively responsible for the mediation, a parent agency, on the other hand, builds models, arranges photo shoots with good photographers and later places models abroad with large and renowned agencies in Milan, Paris, London or Shanghai and New York.

Book model: prices and agency commission in Germany

The payment of a model is managed by the model agency concerned. The model agency issues an invoice for the client and negotiates the prices with him. New Faces are generally cheaper than experienced models. With the experience and the level of awareness of a model also the price of a model increases.

In Germany, the agency usually charges 20 percent commission for referrals to customers once the model has completed its job. Abroad this agency commission can vary and also amount to up to 50 percent. In addition to paying the model, the agency usually requires a so-called AP from the client.

Find with us your perfect model for the next job

At Cocaine Models you will find experienced models, as well as New Faces for strong photo shoots or advertising campaigns. Through exclusive model-coaching our CM-models are regularly optimally trained for the commercial sector as well as for the catwalk. We support our models for a perfect placement and a satisfactory result from the customer’s point of view. Our wide range of models makes our Cologne model agency interesting and attractive for clients from the advertising and fashion sectors. Models book NRW and all over Germany.

Are you looking for a suitable model for your campaign? Then contact our agency. Cocaine Models is looking forward to your request.

Fashion & Fashion Trends: The History and Philosophy of Clothing

Fashion is not fashion. And what is fashion anyway? Let us first examine the term fashion. Simmel, a classical sociologist, already distinguished the term fashion from the term functional “everyday” clothing in 1905. Clothing fulfils a purely functional human need – as well as protection against cold or rain. Fashion, on the other hand, is something else! Fashion is also a social need. That is why today we look at the history of fashion and its influence on society. Below you will also find great videos about 100 years of fashion!

Thanks for the contribution to Book author & Social Media Manager Stephan Czaja.

Fashion becomes a cultural asset – fashion has existed since the beginning of mankind

Fashion existed already at the beginning of mankind First, as described above, it was a purely practical product for early humans to protect against external environmental influences. The first fashionable excesses occurred in the late Middle Ages, but it was not until the 20th century that it became a cultural asset and lifestyle product for almost everyone. Designers, top models, fashion labels, they all gained media and social attention through the first film premieres, the upcoming TV and thanks to print magazines. Fashion has been a social cultural asset since the 20th century and has become a persistent mass phenomenon at the same time.

For the first time clothing became “fashion” by working the fur with the first sewing needles. Thus, external demarcation and individuality gained in importance in society for the first time. Clothing became a status symbol. People of the Renaissance era are still familiar to many people today. You all know the Sun King Louis XII, but for a long time fashionable clothing was reserved exclusively for the aristocracy – ergo, it was only late a general social cultural asset. Elaborately manufactured clothing became affordable in the 19th century, thanks to industrialization, but for more and more people. With increasing prosperity, practical, simple clothing rapidly lost its importance. Fashionable clothing became a product and cultural asset for the first time.

Fashion industry – off-the-peg trends and collections

Women and men – fashion as an industrial product

Not only fashion itself was in demand, also the fashion world, individual brands and models. Also the media and advertising filmmakers of that time quickly discovered the new, prominent designers and designs for themselves. Designers were able to produce their haute couture in large quantities and standard sizes due to increasing demand and new industrial possibilities. And just as the sewing needle brought about the first great change early in human history, the new industrial mass production of fashion also led to increasing possibilities for demarcation and individualisation in society. Industrial production made fashion faster to produce – but also interchangeable. Fashion became “everyday life” with various multicultural influences.

By the end of the 21st century, fashion had become a gigantic industry media and advertising, especially magazines, TV and, since the 2000s, the World Wide Web, were spreading new trends faster and more globally. But is fashion now an individual question or a product of purely qualitative standards – like many others? To explore fashion and its fundamental social origins, it helps to turn to a classical sociologist: Simmel’s “Philosophy of Fashion” (1905), which is referred to in the following chapter.

  • Clothing is a useful product for protection against environmental influences such as moisture and cold. Fashion is a social need.
  • Only in the 20th century did fashionable clothing become a social cultural asset until it became a gigantic industry in the 21st century. Today, everyone wears fashions, whether in individual groups or according to generally accepted patterns.

Fashion trends – media and trend research

What are fashion trends? Trends define social trends in their beginnings. From the first individuals to global effects. Fashion is also an essential term in media and trend research. Fashion (as described above) is not the same as clothing. Ergo, if people only wore appropriate clothing, fashion would be superfluous. Here the “philosophy of fashion” comes to the ultimate conclusion that fashion can only work as fashion if it presents its difference from the factual practicality (of everyday clothing).

The term fashion stands for something new. This difference is essential, especially for fashion labels that are strongly dependent on trends and often exclusivity. It determines the value of the fashion pieces but also the impact of your own brand. This can quickly be seen in the different class fashions. The classification shows how trends (fashions) develop.
According to Simmel, the fashions that emerge are always class fashions. This means that the fashion of the higher classes is different from that of the lower classes.

fashion philosophy – more than just clothing

In his time, Simmel (1858-1918) pursued the fundamental question: “How is society possible?” For him, interaction is what makes a functioning society. The interaction of the individual individuals with each other. They result from the forms of socialization, whose contents can be of the most varied nature and as many as desired. Socialization means that individuals form groups and form common values. Besides religion or money, it’s fashion. This creates common patterns according to which groups and their individuals are guided.

Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin + Munich + Cologne | Model Castings in February 2019

More about: Become a model

Don't miss any interview, job or making of. Follow us now on YOUTUBE: Cocaine Models
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

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Media Agency: Advertising, Shooting and Social Media Marketing

Media agencies do not just design concepts, they implement all ideas, plans and strategies profitably. Media planning and production then covers all key audiences, channels and KPIs. This saves customers valuable time. Because many time-consuming agreements between the individual agencies fall through the comprehensive services of a full service media agency. They provide a complete media portfolio of their clients, with whom marketing can be well and efficiently operated by their own team or agency. It’s not just about the ideas, but also about the performance-oriented implementation of each campaign! The individual advertising concepts of the agencies are extremely individual. Understandable, since most products and brands are very individual. As well as their target groups, their needs and wishes. As a media agency you are always looking for a balancing act to gain the greatest possible success for your clients in the various areas. If you put all the individual strategies together, you have a comprehensive media concept for your own brand. A guideline that helps to grow steadily with traditional and new media.

Media agency – Know how & experts

It is not just about traditional media, but also about new media and new marketing strategies, such as online marketing and social media marketing. Here are extremely large open and hidden sales potential for companies and companies. Why? To date, new media are not used by all companies and brands. There is still “first mover” in social media marketing.

Already knew? We produce small clips for us as well as social media content for our customers, for example Youtube Unboxings for one of the largest shoe retailers in Europe. Here are a few examples from our own portfolio. Later, we also show a best practice of our customers.

Target group knowledge and authentic brands in the new marketing

Authentic, honest! Anyone who shows authentic content, including social content, will win new customers for their brand and their product range. For every company a great opportunity for sustainable, digital success. Media agencies therefore take a focused look at the target groups in new media, where we are currently bringing out the greatest potential. Good planning pays off in the sale and promotion of new products, collections and services.

Social Media Marketing: Advertising on Instagram, Youtube & Co.

In social networks, people today receive much of their daily information. In particular, social networks have always gained in their presence and in their relevance in society. Facebook, Youtube and Instagram have become indispensable today. In all countries, whether it is the western world, the Far East or even individual regions and countries in Europe. People all over the world are logged into social networks. Anyone who is present as a brand or company in social networks, can spread his messages with a long reach. Also, the possibility of viral information dissemination is much higher on social networks than a traditional marketing campaign. In social networks, trends and new fashions spread over a few hours worldwide. Especially bloggers and influencers are here very active market participants, which is convincing for companies. Here we also work very closely with our in-house social media agency.

Advertising does not need a big set anymore, how to easily produce small social content, Deichmann shows.

The example also shows you how small social content can be linked to the big campaign.

Now in the trend at advertising agencies: Blogger and Influencer Marketing

Currently very popular are the two trend themes: Blogger and Influencer Marketing. Both areas are very new and there are few expert agencies. Now the first ones are looking for a comprehensive portfolio together. There are already some big players in the industry who specialize in Youtuber and Blogger. The particularly authentic form of presentation of the young loose on social networks attracts many other young people almost automatically. They become trendsetters and everything they do is copied 1 to 1 by the young people. So who placed his brand so sent social networks Instagram, saving a lot of budget for advertising.

As a full service media agency, of course, we are on the pulse of the times. In addition to models, we already represent a large portfolio of influencers and bloggers. With them, customers can play their advertising so targeted, as it would not be possible in the traditional channels for advertising. Added to this is the positive effect of the emotional connection to the influencer. Our media managers are on the go every day on social networks to find the new Instagram stars and Youtubers! The rise of bloggers is often very fast, as they are very young and relatively quickly regarded by many as idols. If a critical mass of fans or followers is exceeded, the range automatically builds up. In general, influencer marketing and social media marketing are about authenticity. Wherever you convince and your product advertises honestly, that is honestly perceived by the users, can educate high heels.

Best Practice Newsjacking: Influencer at the beginning of the career

6,000 views with the first video! Blogger Soraya Wanya’s first Youtube video with fashion agent Iva reached tens of thousands in just a short time! Who would be able to make it from a standstill at the age of 18? That is why advertising agencies in Germany pay much attention to young bloggers and influencers. She has made a special for the TV show “Germany’s Next Top Model” and so together with Iva quickly thousands and tens of thousands. News jacking or content marketing is a principle that takes up content that will happen in the future. The strategy reaches many, as it is often the first source of information on the new topic. Even social networks are happy about such content from bloggers.

Picture: Lukinski Werbeagentur / Aritcle: News Jacking und Content Marketing durch Influencer

Advertising costs and budgets for digital advertising campaigns

Calculating advertising costs for social media marketing is expensive in classic advertising campaigns. A specific advertising budget is spent by a company on a product, the analyzes then try to measure the successes. However, it is hard to come to a conclusion about how high the advertising investment was and how expensive each new or reactivated customer was. In social media advertising, measuring success is much easier and, above all, faster. In the media agency, everything is calculated exactly and at the end the measures are measured, for example, by means of the CPC (Costs Per Click). If the click cost is higher, more budget will be invested in the ad.

A / B testing for conversion and click optimization of advertisements

A / B Testinghelp the click optimization of advertisements. In order to have a good overview of the successes, the chances and of course the risks, A / B tests are conducted in good agencies. Here are different ads types, graphics and texts played in the advertisements against each other. Users will click more frequently and less frequently. The results of the test will help you tailor your ads to the buyers for a high CTR (conversion). In the end, only the most efficient ads will be promoted, while the less efficient ads will be turned off by the media agency. The free slots are then filled by new campaigns. In this way, we sustainably optimize the online sales of our customers and keep the media efficient and up-to-date.

Project management increases economic success

Of course, the entire administration and design costs a lot of planning time in the project management of a brand. That is why we, as a media agency, take on the entire project management for brands. As a brand, you can fully concentrate on the distribution of your products, while your media is always modern and unique! As an agency, we are not just ideas and consultants, we also make sure that their media always works and provides optimal performance on the various devices that are used by users today. It’s all about optimization, as well as design and usability. And yes, of course, search engine optimization plays a big role in our agency work. Our project managers and consultants are young and well educated. With it we guarantee always best and most modern results in the media work – for your marketing.

Production of commercials, photo shoots and social media content

It is also important to many of our customers that we not only “think through” the media, but also handle all media production. As a full service media agency, we have excellent photographers in our portfolio, we also handle video productions but also the post production of shootings and spots. Small commercials but also the previously described social media content that can be produced quickly and easily, even in large quantities. The advantage: With daily content you are up-to-date every day! As a production company, we are your partner when it comes to calculating costs and effort. How to organize, as described in the project management, shooting sets and team planning, so that nothing can go wrong on the day of production! We produce the content specifically tailored to the target group and also adapt all designs to the specific challenges of your target group. Your media will be perfectly attuned to your shoppers and they will always have new, unique and individual content that will delight users in the long run and turn them into true brand fans.

Here’s another example from our own portfolio to showcase the possibilities:

Conclusion on the topic of advertising agencies and media agencies

In relation to the traditional marketing methods of advertising agencies and media agencies, new media are a real paradise for brands and companies. You can still make big profits here because the competition is not as high as in the other industry. Just placing a billboard in the middle of Berlin is so costly that only big market players can afford it. Social media a really interesting field when it comes to their own advertising and marketing.

Contact

If you have any questions about possible strategies and concepts for your media development, please call us. We give you detailed advice and show you how you can advance your brand in the new media. We value ambition and punctuality. Together we achieve high quality results that convince your agency. The perfect choice of model – that’s our job! Read more about our media agency services in Germany and Europe here:

PictureSkyline © science photo – fotolia.com

Models Wanted Berlin! CM Rooftop Casting Germany 26.04. #savetheday

EXCLUSIVE CASTING ♡ We are looking for new models in Berlin for photoshootings, commercials and also for international placements in Milan, Madrid, Paris & Co. 20 Models get the chance on 26.04. In Berlin. If you want to be there too, send us your application for the model casting Berlin. For all who make it, there is the first Photoshooting + a video in our exclusive loft location! So you can start perfectly. You can apply now below the instruction and video.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process for Berlin

  • Send us your application in short form (a few contact details + Polaroids)
  • We will pick you up at the end of the week and then send the cancellations and cancellations
  • With the invitation you get address data (location) + date
  • On site is our agency team + shooting team
  • You can find all information about casting on the official event page: www.facebook.com/events/…

News! Next Model Casting Berlin on 26.04.

Casting Berlin! On 26.04. It is time again and we are looking for new talents in the capital!

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Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
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  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
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Surrealism x Mercedes-Benz: Charlène by Specter / Amuse / VICE

Welcome to Farewell! This new film suprised us so much! Our Charlène from Paris is so wonderful. The story: “A Blind Man’s Poem is an epic deep sea dive into the darkest corners of director Specter Berlin’s mind. Over seven minutes, he subverts our notions of what a car film should be.” Watch it now! Read more