Fashion designer Leyla Piedayesh, now known worldwide as Lala Berlin, presented her own collection of knitwear accessories at the Berlin fashion fair Premium in 2004. With its use of high-quality materials such as cashmere and silk and its mix of big-city couture and sophisticated chic, the fashion label lala Berlin has made a name for itself in the international fashion industry. Their S/S 2007 collection attracted a lot of attention and lala Berlin now stands for Berlin city life and represents it all over the world. Internationally known personalities such as Claudia Schiffer, Heidi Klum, Cameron Diaz and Jessica Alba are also committed to lala Berlin. Back to the fashion deisgner overview.