Emotional commercials. Good-looking models. Creative storylines. Never a dull moment with Balmain. No wonder that the French fashion label is now an integral part of the international fashion landscape. Especially since Olivier Rousteing took over the reins as Creative Director, one exciting collection followed the other and gave the brand a new, more modern touch – with success! Check out the brand’s most famous commercials here. You’ll also learn more about the eventful life of Olivier Rousteing at the end.
Balmain revolutionizes thanks to avant-garde fashion
Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a stunning contrast to the utilitarian looks of the time, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, pinched waists and longer, often fuller skirts – and quickly transformed the Parisian house into a favourite of both the European and Hollywood kings.
Collaborations with Superstar cast
Balmain is diverse. This also applies to their collaborations. Whether haute couture for the small purse, exquisite make-up for the emancipated woman or luxurious sports fashion: there is something for everyone. You can also see the brand’s most famous mannequins here.
Balmain x H&M: High Fashion for everyday life with Kendall Jenner
Discover a world of wealth, attitude and energy from BALMAIN x H&M. As a modern collection for men and women, H&M x BALMAIN combines classic French couture with urban chic, relying on Balmain’s signature craftsmanship, strong silhouettes and desirable fabrics. Take a look at the collection here.
Puma x Balmain: Emotional promotional clip with Cara Delevingne
Fight the good fight. That’s what the new campaign for PUMA x BALMAIN is all about, launched with Cara Delevingne. The powerful, boxing-inspired, interactive campaign focuses on real stories of people who are actually fighting the good fights of today: those who courageously stand up for what they believe in and those who defend everyone’s right to be themselves. The video, directed by Philippa Price, as well as the images captured by Brianna Capozzi, show a wonderfully diverse group of people from all parts of the world and from a wide variety of fields – art, sports, music, dance, science and literature – all of whom have an inspiring story to tell.
L’Oréal Paris x Balmain: Colourful lipsticks for the big city woman
A colourful meeting between Balmain and L’Oréal Paris with a beautiful international campaign by McCANN Paris! Olivier Rousteing’s creative vision is combined with the already iconic Color Riche lipstick range. Clip was filmed under the direction of Colin Tilley with the motto: ‘Together we are invincible’.
Must Haves from Balmains: Sneakers, bags and & jewellery
Clothes. Suits. Pockets. Shoes. There’s hardly anything Balmain doesn’t design. The luxury brand does not shy away from loving craftsmanship and exciting collaborations with songwriters. On the contrary: the Balmain team knows exactly what kind of mega-collections are ultimately created through collaboration.
Futuristic clothing for festival lovers
Balmain brings the people together. The video begins with these words, symbolizing the core values of the Balmain House. The futuristically minimalist outfits are intended to show the future and make it clear that the goals are for the future.
Expressive image film for the Balmain army of tomorrow
“I was thrilled to learn that Jake and Ludwig shared my fascination with these small but powerful daily beats, and I was thrilled to see them play with the potential of these sounds to create this unique music video for Balmain’s Fall 2018 campaign. Each of them has the passion, audacity, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army,” said Olivier Rousteing. To see how that comes across in the promotional clip, click here.
Robust & trendy at the same time: The Balmain Sneakers
Get ready, the new Balmain Sneakers are coming in stores! The sneaker collection for men and women consists of 3 original models: the “Troop” inspired by the army boot, the full leather sock “Glove” and a silhouette in basketball style “B Ball”. All models are now available exclusively at Selfridges and in the Balmains promotional shop.
Innovative & avant-garde jewellery
Balmain is pleased to announce the rebirth of the accessories collection of the historic Parisian house. When creative director Olivier Rousteing and his team developed the new lines, they drew on three different sources of inspiration: the unique history of the house, the Balmain studio’s continued mastery of traditional couture techniques and the instantly recognisable style that Rousteing has established for the house over the past five years. The result is a coherent, modern offering based on the best materials, craftsmen and design – in short, a genuine Balmain collection.
Olivier Rousteing: the man behind the luxury brand
Rarely has a new creative director for the luxury brand Balmain caused so much buzz. But who is the creative head with the name Olivier Rousteing? What inspires him? And what makes him one of the youngest visionaries of our time?
Behind the scenes of the MET Gala 2018
Olivier Rousteing and a select group of “Balmain Army” members, use the moment of the famous MET gala to draw attention to the fight against AIDS. Watch the whole video here.
A Creative Director with a lot of potential
How old is the creative director of the house? What did he study? And how did he get his job? These questions are answered in detail here in the video.