Milan. Paris. Tokyo. Los Angeles. There’s hardly a place that doesn’t celebrate the Italian luxury label Versace. With unique creations, innovative must haves and creative campaigns, the label regularly makes the hearts of all high fashion lovers beat faster. Also the advertising campaigns are always cleverly thought out and enjoy great popularity. Sometimes they are playful and fun, sometimes more emotional and avangard. Check out the best clips Versaces.
Fashion visionary Gianni Versace & his progressive collections
The first Gianni Versaces collections met with mixed reactions. His daring and open-hearted dresses were described as vulgar and obscene on the one hand, and progressive and innovative on the other. Also typical of Versaces’ fashion were bright colours, figure-hugging cuts and opulent embellishments. Especially the art of Roy Lichtenstein and ancient Greece were considered the most important sources of inspiration for Gianni Versaces. This is how he was able to establish himself as a sought-after costume designer and set himself apart from the rest with his imaginative collections. He was the first designer to bring jeans to the catwalk and was considered one of the most gifted fashion designers of his time until his death.
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Exciting Prêt-à-porter & extravagant Haute Couture
The campaigns and commercials are just as breathtaking as the fashion house’s eagerly awaited runway shows. The industry’s most popular models are regularly in front of the camera. The storylines of the videos are exciting with unexpected plot twists and unusual camera angles. See for yourself here.
Stylish house party with supermodel Georgina Grenville
The former advertising face of the Georgina Grenville brand returned to the set for the 2020 campaign. Here she now plays a matriarch who accompanies her daughters to a house party while the men are away. Watch the video here.
Moral advertising clip in the name of equality
For the first time Donatella Versace presents the women’s and men’s collection on the same runway. While she focuses on structural shapes and classic cuts for the women’s autumn looks, the men’s collection is characterised by wide shoulders, sporty covers and lots of nylon. Also on video: the new Versace Virtus handbags.
Playful looks with a touch of retro
The Versaces campaign will be a colourful one. It was filmed under the direction of Ferdinando Verderi. The colourful outfits stand out clearly against the white background. Of course, the favourite models of Versaces are also included: Gigi Hadid, Kaia Kerber and Bella Hadid. Have a look at the whole clip here.
Creative campaign with Bella Hadid in the leading role
See here an outrageously good-looking Bella Hadid, obviously tired from all the shopping. The clip is short, but because of the camera work and an unexpected twist at the end it is incredibly impressive. The 2019 collection was characterized by club-like body shapes, delicate chain mail and youthful sneakers.
Sensual fragrances, innovative handbags & watches
Who thinks Versace only brings out clothing collections is wrong. For years now, there have been breathtaking robes and exquisite ready-to-wear collections as well as romantic fragrances, royal watches and innovative must-haves. Take a look at the brand’s most creative advertising clips here.
Seductive fragrance with a charismatic note
One of the most famous fragrances of the brand is Versace Eros Flame. This men’s fragrance has been available since 2018 and was designed by perfumer Olivier Pescheux. The fragrance is spicy-woody – perfect for the self-confident man of the modern age. The ingredients are noble: chinotto, rose geranium, sandalwood and pepperwood. Watch the whole video here.
Exclusive insight into the Atelier Versace
Atelier Versace Fragrances is the first perfume collection of the Italian luxury brand. The focus is on excellence, exceptional quality and innovative techniques. Cédrat de Diamante, Éclat de Rose and Jasmine au Soleil use a sweet and light base, while more intense fragrances like Figue Blanche, Santal Boisé and Vanilla Rouge have tart notes.
Luxurious handbags with a touch of grunge
The campaign for the autumn 2019 collection is grundy and rebellious. The fur coat makes a statement that is perfectly rounded off by the luxurious Virtus handbag. The design of the bag is just typical Versace with shiny jacquard weave with V pattern and emblematic quilting seams. Accents are set by acanthus leaves.
Minimalist watches for him and her
Versaces latest designs are minimalist, modern and exquisite. The Italian luxury label found inspiration here in metaphysics. Thus the colour combinations of the watches are unexpected and the design innovative. Watch the clip with supermodel Stella Maxwell here.
An interview with the creations of Versaces & the honest designer
The Italian fashion house looks back on a long history and an even longer list of fashion successes. Even the internet and the Google search engine were revolutionized by the luxury brand. But what actually happens in the studio? Who exactly is Donatella Versace? This and more you can find out here.
Origin of the Versace dress
Finest handwork. Precision and fiery passion. All of this is in the creations and designs of the Italian fashion house. This video takes you to the Versaces studio, where the innovative designs of Donatella Versaces are realized. The whole thing was shot by Fashion To Max.
Donatella Versace about her life as a designer
Who is the muse of Donatella Versaces? What does the fashion designer do in her spare time? What about her sewing skills? And what do you think are the worst fashion sins? She answers these questions in the popular Vogue format ’73 Questions with…’.