Yves Saint Laurent – bag, belt, shoes or beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at ease in matters of fashion and style. YSL, like other Parisian fashion houses, for example Hermès, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman. Everything about the grandiose designer, his legacy and the timeless IT pieces you will learn in this article.
Yves Saint Laurent – Luxury designer and revolutionary
The Parisian designer has created a unique monument with his fashion brand, which gave women in the early days of the company a lot of power and self-confidence. Even today many of the designs are still firmly established classics in the fashion world and are worn by influential people.
The story – Christian Dior’s assistant at 18 years old
Even today, the brand and its founder stand for the modern, beautiful woman who lives her life as a self-confident and strong person. He started presenting his fashion at the age of 18, at that time as assistant to Christian Dior. Constantly he uses black fabrics and this proved to be not very popular in the early 1960s. 5 years later the fashion scene started to like this trend and he got a lot of attention from the international fashion press.
Saint Laurent’s legacy – the luxury fashion empire
Designer Yves Saint Laurent has created an empire for a luxurious lifestyle, but his legacy is much more than just another boutique in an expensive shopping street. Saint Laurent is a true creative genius and has revolutionized the fashion industry. Then as now, his garments are true classics and the designer is also a highly respected artist, about whom there are many documentaries, reports and even an entire movie.
Yves Saint Laurent the film – the road to success
After the designer’s death, he left behind not only a true empire, but also a large number of films and documentaries. Young designers are inspired and guided by the Frenchman and for many the message that Saint Laurent’s fashion still conveys today is a true statement expressing many emotions. In 2014 an autobiographical film about the history of the designer was released. In 101 minutes, director Jalil Lespert looks back on 20 years in the life of the influential designer. His beginnings as the assistant of Christian Dior and his lifelong friendship with Pierre Bergé, who was a renowned French entrepreneur, are taken up. For fashion and art enthusiasts the film is an absolute must-watch!
Founding time until today – Fashion weeks, exhibitions & films
Everyone has probably heard the name Yves Saint Laurent. That the brand is firmly anchored in the fashion universe is no secret either. The unmistakable style inspires people today as it did at the time of its founding and is highly relevant to fashion weeks and fashion fanatics at any time and any place.
The beginning of the importance of the Yves Saint Laurent brand
His frequent criticisms and controversies did not make it easy for Saint Laurent at the beginning of his career. His thinking was already very modern, emancipated and advanced in the 60s, which often met with negative reactions. But when he made his breakthrough, the young designer’s career went uphill. Saint Laurent was the first fashion designer to receive a solo exhibition at the Metropolitan Museum of Art in New York in 1983. His talent to change and revolutionize the fashion world finally brought him the cult status that still continues today, even after his death.
The importance of Saint Laurent in the modern fashion industry
Since the establishment of the brand in the high fashion world, there has been no turning back. The hottest models in the world run for Yves Saint Laurent and the Front Row is filled with the most famous fashion lovers. Popular people with influence wear the brand with pride and it is a status symbol every time. For many a dream to own a part of the brand.
Fashion & Revolution – Le Smoking, Black Opium Perfume & the Lou Lou Bag
Whether the Lou Lou Bag, the Black Opium Eau de Parfum, or the modern pumps with logo heel? Whether timeless statement designs or current trends, the mix of both is why women have felt in good hands since the beginning of the YSL brand. Here you can see all the classics and all the new trends Yves Saint Laurent offers.
Le Tuxedo – first tuxedo for the modern woman
In addition to all the unique and creative collections that Saint Laurent has presented over the years, the suit for women is probably the most revolutionary approach he has published to date. The Parisian designer Coco Chanel already started with the emancipation of women through a fashion statement, but Laurent gave it a new wave of power with the invention of the tuxedo. A true symbol of the emancipation of women in the 60s.
The Trend Bag – Lou Lou Bag, a cult for over 50 years
Like many other designers, Yves Saint Laurent launched his very own bag model, which quickly gained popularity. Still today the classic Lou Lou Bag is included in various collections. In Italy the bags are made of high quality calfskin. What is the first thing that catches your eye? The Yves Saint Laurent logo. You can wear it over your shoulder, or double as a short strap, so it’s also a practical handbag for various occasions. The sizes of the Lou Lou vary, which is why it really goes with everything.
YSL lipsticks – rich in colour & moisture
If you would like to invest a little more in a lipstick, you should keep the Rouge Volupté Shine collection from YSL Kosmetik in mind. They give an even colour application and a long hold. They care for the lips and provide a lot of moisture throughout the day. If that is not enough, you should take a look at the ingredients, because you can see that YSL uses only the best. The company also refrains from animal testing and lets you buy cosmetics in any form with a clear conscience.
The hottest colours of the Rouge Volupté Shine collection by YSL:
- 44 – Nude Lavilliere
- 47 – Beige blouse
- Tuxedo Plum 48
Feminine, mysterious & sensual – Eau de Parfum Black Opium
The fragrance Black Opium is now one of the most popular women’s fragrances available. Since 2014 the perfume is on the market and a real bestseller. It was a new production of the fragrance Opium from 1977, which is described as a fragrance that makes you want to live. The eau de parfum released in 2014 is more sensual and seductive. The fragrance Black Opium smells of oriental vanilla, but also has undertones of jasmine, coffee, bitter almond and patulli. The bottle, with its black, glittering shell, highlights the pale pink core with the brand, it catches the eye. When you hold the flacon in your hand, it is more coarse than smooth. The fragrance is simply a tart eau de parfum, which goes a pleasant direction and through the sweet vanilla. The fragrance is mysterious and stands for a confident, strong woman who knows exactly what she wants.
Yves Saint Laurent Stores – Worldwide luxury in a trendy ambience
Whether in the world’s largest department stores, the hippest shopping streets or huge boutiques, Yves Saint Laurent offers a shopping experience with class. After all, the customer is king, and it is precisely according to this motto that you will be welcomed as a buyer with a luxurious ambience and excellent service.
Runway highlights – Kaia Gerber, Zoë Kravitz & Kate Moss for YSL
Whether it’s a new face or a supermodel, every girl in the industry probably dreams of being part of one of YSL’s spectacular fashion shows. Whether it’s the face of a campaign or a walk on the Paris Fashion Week, the seats are highly coveted and that’s why you’ll find the hottest models at every show. From Kate Moss to Cindy Crawford to her daughter Kaia Gerber, every model wants to be part of the Yves Saint Laurent story.
Paris Fashion-Week – cinema-like theatre, light effects & modern trends
True to the motto of bright colors and expressive lips, YSL went the whole hog with this catwalk. The runway was basically dark, only the fashion in the focus of the light, exactly this version set the mood for the upcoming season.
White palms & illuminated Eiffel Tower – the spectacular runway in Paris
At this fashion show, fashion bloggers and other guests could literally see the models walking on water, because as crazy as it sounds, the catwalk was a pool of water. By reflecting the light on the water and the reflection of the outfits, the entire scenery was transformed into a dreamlike view. Decorated with white palm trees and an illuminated Eiffel Tower in the background in the middle of Paris.
Q&A: Saint Laurent’s life, death & his company
The most frequently asked questions about Saint Laurent’s life, death & his company.
Who owns Yves Saint Laurent?
The Yves Saint Laurent company has been part of the Gucci Group since 1999, who owns several high fashion brands.
When did Yves Saint Laurent die?
What illness did Yves Saint Laurent have? He was afflicted with a brain tumor, which could only be detected a year before his death.
How did Yves Saint Laurent die?
He died of cancer. The specific infestation was his brain, in which a persistent tumour was found one year before his death in 2008.
When did Yves Saint Laurent die?
Saint Laurent died on 1 June 2008 at the age of 71. On this occasion a funeral service was held in Paris with about 800 guests, including many celebrities.
More about Yves Saint Laurent – Brand and Online Shop
Award – Oscar de la Mode
Due to the cult status of the brand, it quickly becomes clear what a reputation the designers of the time had. In 1985, it received the biggest possible award in the fashion world, the Oscar de la Mode.
- 1985 Oscar de la Mode