POS / Point Of Sale – Instore advertising
As soon as you see POS you know that the production will be presented in stores of a label later on. POS means Point of Sale, the place of sale. POS campaigns will be done with bigger department stores, which want to decorate their stores with the latest season fashion shots. For bigger campaigns, they will be shot in connection to that. For the additional usage of your pictures, further usage rights (buyouts) will apply. You will then automatically earn more with that job.
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