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Dior – excellent commercials, collaborations & fabulous accessories

Dior, an exclusive luxury label full of elegance, class and quality The fashion label has been presenting high-quality detailed high fashion collections for years, such as bags, shoes, jewellery and other accessories. However, the collections are not only presented on exclusive runways, but are also presented, like perfumes and other must haves of the season, in extraordinary commercials. So now take a look at the innovative creations, commercials and exclusive backstage footage.

Dior – fabulous collections and unique fashion

It all began in 1928: after graduating from high school and training as a diplomat, Christian Dior opened an art gallery in Paris, which quickly made a name for itself in the city’s select art circles.  Dior continued to be artistically active afterwards with numerous drawings and illustrations. This is how his first fashion creations in the form of hat sketches were created from 1931 onwards. In 1937, Dior expanded his field of activity to create his first ladies’ models and subsequently worked as a designer. In 1947 his first collection was finally published and shortly afterwards the fashion designer founded his own fashion house under the label of the same name Christian Dior, which launched the perfume Miss Dior in the same year. With his innovative and creative fashion he inspired style icons like Jackie Kennedy or Marlene Dietrich. Dior’s collections are characterized by elegance, class and feminine designs.

  • Learn more about the luxury brand Dior here

Exceptional and exclusive perfumes for him & her

Dior convinces not only with its unique fashion and high-quality haute couture, but also with its noble perfumes. Since 1947 Dior has been presenting luxurious and breathtaking fragrances time and again, starting with the exclusive perfume Joy, which has been one of Dior’s most popular products for years. Hollywood greats such as Natalie Portman or Robert Pattinson provide an exciting eye-catcher in the commercials.

Airy light fragrance with exciting flower component

Joy is the first perfume from Dior, which appears again and again in new creations and convinces with its flowery light scent. This flattering, gentle yet dynamic perfume radiates infinite joy. Dior’s Pafrum is based on the idea that an eruption of flowers bursts forth, as bright as fireworks.

 A lively and playful commercial with Natalie Portman

A sparkling floral fragrance underlined by an abundance of Grasse roses. Thanks to a light touch of bergamot, it is a perfume that captures you and never lets go – similar to the vibrant energy of Natalie Portman, who whirls carefree through the room in a soft and spectacular party dress by Maria Grazia Chiuri. Have a look at the complete promotional clip here.

Sporty and seductive perfume with superstar Robert Pattinson

The Dior Homme perfume unfolds in an extraordinary concentration for a soft, intense sporty fragrance with a woody note. An intense floral nectar with woody aromas that provides a direct physical attraction – perfect for a first date. The fragrance is presented in an exclusive commercial with Hollywood Beau Robert Pattinson.

Enchanting perfume creations from the designer studio

Dior presents its latest and most popular creations in the iconic Dior boutique. Discover the studio of the designer of dreams, his whimsical oasis where Dior’s creations are more than gifts: Always dreamy and beguiling, their fragrances and unusual notes make them the perfect accessory to any outfit.

Extravagant jewellery, bags and other accessories

Dior’s devotion is clearly focused on the high-quality and extravagant collections, but they are not the only ones that are a real eye-catcher. As already mentioned, Dior’s fragrances are very popular and always packaged in only the highest quality bottles. But not only the perfumes are special, because the other accessories from Dior such as jewelry, bags or even sneakers are also a real eye-catcher. With the extraordinary details and extravagant designs, exciting accessories can be found at Dior, perfect for every occasion, whether everyday or leisure.

Exclusive jewellery presented by Cara Delevingne

Model and actress Cara Delevingne, the face of Dior Joaillerie, plays magic tricks in this video with creations from the latest jewellery collections Rose des Vents and ‘Rose Celeste. These consist of multicoloured compass rose croquettes and medallions with a sun in chased yellow gold on one side and a diamond-encrusted moon on the other.

High quality handbags with timeless designs

The emblematic Lady Dior, the curved saddle and the graphic 30 Montaigne flap bag are just some of the timeless Dior designs. From the smallest seam to quilted leather, these highly desirable and understatedly modern creations are found in a correspondingly elegant spectrum ranging from indigo blue to cherry red and ecru. Watch the commercial for the collection here.

Tropical patterns and bright colours for travellers

The new Dior Cruise collection of bags consists of various colourful patterns and prints of jungle animals. The new collection is perfect for cruises or a trip to far away exotic countries, because you can find everything from a classic handbag to a simple travel bag.

Travis Scott presents the extravagant sneakers Diors

The Air Dior collection by Kim Jones combines basketball culture with fashionable sophistication. It draws on the Dior heritage and the Jordan Brand and is worn here by the versatile artist Travis Scott. Inspired by the style of basketball legend Michael Jordan and with a highly refined colour palette, an exceptional collaboration is presented.

High quality and elaborate workmanship

Dior is particularly distinguished by its outstanding workmanship and the high-quality materials used. Every collection and every product of the Dior brand is created with loving attention to detail and is therefore always available in high quality. So you want to know how Dior has been following these values and manufacturing its products? Then take a look behind the scenes here.

Noble execution through loving handcraft

Discover the extraordinary savoir-faire, the new designed flap bag Dior Bobby and its production. From silky smooth box leather, contemporary contours are moulded into an undeniably feminine shape. It was brought to life in the Dior studios and celebrates the codes of the house. Watch the entire clip here.

High-quality design through first-class production

The Dior Saddle saddle bag from Dior is particularly impressive because of its special design. The bag appears in a new denim version of the emblematic Dior Oblique print, which gives the company’s icon a new look. Find out more about the savoir-faire behind this new version of one of Dior’s most timeless pieces, a tribute to the world of equestrian sports.

Dolce & Gabbana, the designer duo!

Together, the designers Domenico Dolce and Stefano Gabbana have created a fashion empire that is indispensable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating successes at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have jointly designed their way to the top of the fashion world.

The story behind the designer duo

Dolce & Gabbana was founded in 1985 by the designers Domenico Dolce and Stefano Gabbana. The two colleagues met for the first time at the Italian fashion house Gabbana in Milan when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognised his talent and the collaboration between the two began. They presented their first fashion collection in 1985 and opened the doors of their first store a year later.

Jerseys, Underwear & Swimwear by Dolce & Gabbana

Over the years, the designer duo began to design their own jersey line, underwear and swim costumes in addition to their classic fashion line in the high-priced range. The luxury fashion house finally expanded into the USA, Japan and various other countries, where Dolce & Gabbana founded their own showroom in 1990.

The men’s collection and other awards

The men’s collection was not long in coming and in 1992 inspired customers from all over the world. As one of the most innovative men’s collections of the year, the D&G collection won the Woolmark Award.  The company also celebrated further successes with perfumes for both women and men. In 2005, The New Yorker wrote about Dolce & Gabbana: “Dolce and Gabbana will be in the 2000s what Prada was in the 1990s and Armani in the 1980s – gli stilisti, whose sensibility will shape a decade. In the years that followed, the designer duo received several other personal awards. Dolce and Gabbana is still one of the most successful fashion brands in the world today.

Dolce & Gabbana also conquers the cosmetics industry

Dolce & Gabbana also offers a wide range of products in the cosmetics industry and is popular with young, but also mature ladies. The luxury brand offers everything a beauty heart desires, from pressed powder and macara to lipsticks and lip gloss. However, the brand celebrated the most successes with its excellent perfumes.

Dolce & Gabbana inspires with fragrance combinations

The designers further expanded their market position in the 90s. In 1992, the luxury fashion brand launched its first perfume on the market, the women’s fragrance “Dolce & Gabbana Parfum”, winning an award from the Perfume Academy. The brand’s first men’s fragrance was named “Dolce & Gabbana Pour Homme” and also won an award from the same Academy shortly afterwards.

“Dolce & Gabbana Pour Homme”

The first men’s fragrance of the luxury brand has not only appealed to Dolce & Gabbana fans immediately. With Dolce & Gabbana Pour Homme is a spicy fresh fragrance. The charismatic bergamot, juicy mandarin and fresh lemon put the head of the fragrance together. At the heart are lavender, sage, tarragon and cardamom. The fragrance suits the stylish and self-confident man at any time of year and situation. The bottle is designed to fit perfectly into the palm of the male hand.

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Dolce & Gabbana presents ”The One” distinctive fragrance

A classic from Dolce & Gabbana is the “The One” fragrance. Even the name of the sensual fragrance sounds appealing to every woman, because every woman wants to be “The One”. The fragrance is flowery, elegant and yet glamorous, perfect for every occasion and every situation. The face of the fragrance is also cleverly chosen. The beautiful actress Scarlett Johansson is the ambassador of “The One”.

The luxury brand relies on Flower Power with ”Floral Drop”

Dolce & Gabbana is again offering something innovative on the perfume market with its Floral Drops fragrance. The packaging is already elaborate and of high quality. The perfume is hidden in a small box of white leather. The box can be opened. Inside, there are small white flowers that already indicate the fragrance. In the middle of the flowers there is a frosted glass bottle and a cap in the shape of a flower. In any case, the bottle leaves an impression, which makes it almost a pity to use the fragrance. The fragrance itself is – who would have thought – very flowery. White amaryllis, white narcissus and white water lily are the main notes of this Dolce & Gabbana perfume. The floral-fresh top note can be associated with a spring morning. The scent of neroli leaves and papaya blossom rounds off the perfume.

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Glamour pure everything in a handbag

The handbag designs of the duo are the fulfillment of every girl’s dream. In the bags you will find the typical extravagant look of Dolce & Gabbana. No trace of popular minimalism. The designers rely on embellishments, glitter, colours and prints and they do so successfully.

The ”Dolce Box Bag” storms the shops

Glitter, glamour and gold where the eye looks. The Dolce Box Bag is definitely an eye-catcher. This bag is definitely a must-have for all extravagant occasions. The bag can be bought from just under 1,000 euros. If you want to add the Dolce Box bag to your collection, you are spoilt for choice. The bag is available in countless variations and styles. That also means that for each type an individual bag is to be found completely after the own taste. Whether black with colourful details, in pen box look or completely in gold with ornate details, the possibilities are endless. The Box Bag by Harley Viera-Newton was styled entirely in gold with a baroque look at the Top Shop Show.

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#luxury#dgwomen#dgvenezia#dolceboxbag

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Simple, elegant and girly, the Devotion bag makes it possible

The Devotion bag is girly and elegant at the same time. With the ornate decorations and the golden details it picks up the iconic look of the designer duo. The golden heart as closure gives the bag a very feminine, almost cheeky girlish look. The Devotion bag is also available in many different designs and variations. It is available in almost all colours and different fabrics. For example, the Devotion bag made of velvet in bordeaux is popular. The styling piece can be combined with almost any outfit. Whether urban look or short black, this eye-catcher completes every look perfectly.

Extravagant design of the luxury empire Dolce & Gabbana

The brand’s floral motif is also reflected in Dolce & Gabbana’s shoe designs.

Sorrento Sneaker

The designers’ sneaker creations do not lack floral patterns, glitter and extravagance. Whether men or women sneakers, the designers always find an innovative way to deposit their handwriting and make the designs unmistakable. So are these Sorrento sneakers with logo print and glittering stones.

Rapid spread of the mega empire

Dolce and Gabbana has a total of 323 stores and is represented in 16 factory outlets. Production is in Italy, Milan and Legnano. In 2015, Dolce & Gabbana had around 4,500 employees. The brand has a turnover of 1 billion euros. The website of the luxury brand was launched in 2000. The online shop followed in 2009.

Fashion Shows, Backstage Insights, Boutiques and Co.

The designers give insights behind the scenes of the fashion shows and document the shows in an artistic way.

Fashion Show Autumn Winter 2019 / 2020

The famous, infamous men’s suits and designs of the brand were awarded the Woolmark Award in 1992.

A fashion show for the gods

The designers put together a wonderful fashion show in July 2019 in Sicily. The show is reminiscent of the stories of Greek mythology. Not only the location but also the robes and flowing dresses, the jewellery and the styling of the models take you to the Greek Olympus. The show was presented in the Parco Archeologico e Paesaggistico della Valle dei Templi di Agrigento and Comune di Agrigento.

Boutique in Milan

Dolce & Gabbana enchants its Milanese customers with the perfect combination of architecture, interior design and, of course, fashion. The designer duo’s creations can be presented in all their splendour in the Milan boutique and captivate visitors to the store in full effect.

Fendi: The Italian family dynasty!

Fendi belongs in the wardrobes of every modern woman and the eye-catching “Pequin pattern” is a real eye-catcher. From 1964, it was run by the five Fendi sisters! If you are interested in the story behind the company, you will find great information in this article.

Brand

Foundation and takeover of the Fendi sisters

The Italian luxury label has existed since 1918 and opened its first shop for furs and leather goods in Rome in the same year. It was founded by the Italian Adele Casagrande. In 1925, the company’s name was changed to “Fendi” and has existed ever since, which is why this year is finally indicated as the year of its foundation. Only seven years later, in 1932, a second shop was opened and Fendi became more and more popular as a brand, especially for its high-quality furs and leather goods. The first leather goods fashion show took place in 1955. The family business managed by its founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was divided between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. Each of them received 20% and a different position within the company. Thus the sisters complemented each other ideally and created an internationally known and very popular luxury label.

In 1965 they hired the German designer Karl Lagerfeld, who worked there until his death in 2019. He was the one who created the well-known logo with the two FFs, which ultimately became the international status symbol of the company. In 1969, he first set up a fur presentation in Florence called “Haute Fourrure”. The Fendi sisters decided to launch a ready-to-wear collection in the same year in order to cut prices a little and make fashion more affordable, but to remain one of the higher-priced labels on the market. In 1977, the Fendi women’s collection was launched and supplemented with various accessories, jewellery and bags.

Men’s fashion was not created at Fendi until the 1990s. Three years later the “Pequin pattern” was introduced in 1983. This pattern is a combination of golden brown and dark brown vertical stripes. This pattern in particular once again gave Fendi an extremely high recognition value. The fragrance creation began in 1985, when the first perfume, “Fendi for Women”, came onto the market. Since then, fragrances have been created regularly, which have brought the company a considerable turnover.

Fendi fashion show on the Great Wall of China

In 1999, the Fendi sisters sold 51% of their company to the French group LVMH and the Italian fashion company Prada. With the sale they made a turnover of about 850 million US dollars. In 2005, both the company headquarters and the Fendi flagship store at Largo Carlo Goldoni in Rome were housed in Palazzo Fendi. The 2007 fashion show in China was revolutionary. With the fashion show that took place on the Great Wall of China, the fashion company made history. The Italian label placed 88 models here, on 88 meters of catwalk and invested an estimated 10 million dollars. At the end of 2011, there were about 20 Fendi stores in the people’s republic alone.

The existing baby collection was supplemented in 2010 with a children’s collection, “Fendi Junior”, and also secured with a licence. The living space can also be equipped with Fendi products since 1989. At “Fendi Casa”, everyday objects have since been reinterpreted by the company and it is possible to purchase items such as beds, armchairs and chandeliers.

Fendi Private Suites

For a few years now, the international luxury label has been crowning its offer with “Fendi Private Suites” and now also offers accommodation in the heart of Rome to wealthy customers. While there is a boutique on the ground floor and the first floor of the building, the second floor offers the opportunity to relax in stately rooms and to interact with selected guests from all over the world. The entire Fendi concept is refined with the “Zuma Restaurant” on the fourth floor. Here it is possible to explore the modern Japanese cuisine in stylishly designed surroundings and dine over the roofs instead of the roofs. 7 exclusive suites complete the Fendi experience. An overnight stay costs up to 980 Euro.

Promises wear Fendi

Prominent customers of the label include singer Nicki Minage, blogger Chiara Ferragni and model Kendal Jenner. The German bloggers Xenia Adonts and Caroline Daur also love the cool handbags and outfits of the Italian luxury company.

Handbags: eye-catching Fendi models

Since 1977 the Lable has also been producing bags and other accessories. They are available in the classic brown shades, but also in bright and eye-catching colours and models, which adapt themselves strongly to today’s times and no longer to the old versions of the company, which used to specialise solely in furs and leather goods. We also like to use floral patterns or animal applications as eye-catchers!

belt for her & him in black and strong colors

Also with the belts there are beautiful models for ladies and gentlemen. Both the sporty variant with fabric inserts and the classic, chic variant, which consists exclusively of leather, looks great when dressed and underlines the modern, stylish man and elegant woman of today!

Extravagant shoe models

Fendi is particularly well known for its shoes for unusual models with great adornments. Pearls, crystals and stones decorate the models of the Italian fashion label. High shoes and flat slippers are very popular with female customers and look playful yet elegant. The same principle applies to the sporty models for men. The practical, yet stylish creations arouse great interest. Simple outfits thus become the absolute highlight on the streets and show fashion consciousness for trendy combinations!

Accessories: Sunglasses and jewellery

Extravagant sunglasses

Just like bag models, accessories were added to the label’s range in 1977 in order to reach even more customers and expand the range. Shortly thereafter sunglasses, jewellery and watches, small leather goods and other things found great favour with the clientele and brought in high profits. The large sunglasses are particularly popular with women. Here, too, the designers focus on “love of detail” and refine their models with little stones and unusual shapes.

Jewellery: Watches & Arm jewellery by Fendi

The jewellery assortment includes watches, bracelets, chains, earrings and rings. However, Fendi focuses solely on costume jewellery and decorates the small accessories with crystals in various colours. The handling is different with the watch models, in which real stones and diamonds occupy an extraordinary place. Classic and modern for the office, and the playful versions with flowers and metallic leather ribbons for leisure. There is something for everyone!

Portemonnaies and small leather cases

The small leather goods, such as wallets and card cases, laptop bags and clutches are made of high-quality leather materials and ensure an elegant appearance. The simple design ensures that both men and women can combine the models and integrate them practically into their everyday lives. Here, too, it is reflected how much importance is attached to detail.

Outlet

There is currently no direct outlet for Fendi in Germany and Holland, but there are several locations in Italy. There you can get some real bargains and start your journey home with filled shopping bags!

Onlineshop

Of course, you can get most of the articles in the Italian company’s own online shop, but also stores such as Mytheresa, Farfetch and Luisa Viaroma sell articles online. Also here it is recommended to be fast, not to miss the hot coveted Pieces!

campaigns

For the advertising campaign of the bag model “Baguette”, the directors created a kind of story about four friends who drink coffee together. One of them (German blogger Caroline Daur) has just seen an incredible bag in the Fendi Store, whereupon the friends set off to buy the bag. Shocked, they discover that the bag has just been sold to actress Sarah Jessica Parker, who turns around with the new bag under her arm and says it’s not a “bag” but a “baguette”, the name of the bag model.

Vlogs, Hauls and Fashion Shows:

Here you’ll find great inspirations for individual outfits or pieces that shouldn’t be missing in your wardrobe! Especially the bloggers show you in their videos cool parts they just got hold of. So long bags, shoes and accessories in the shopping bags. But these things are also beautiful!!!

Just have a look and maybe you will find something that makes you rave and what you absolutely need!

Vlog (Video): Fendi Luxury Shopping

The London blogger Maria Draganova takes you on a luxury shopping tour and lets you be part of her luxury shopping experience. You will get a great feeling and maybe you are now playing with the idea of putting a little money aside to experience something like this! Just have a look at her videos and let yourself be inspired!

Haul (video): Fendi & Co

In this Haul blogger Jenn G. shows you her cool pieces. From expensive designer parts, to high class pieces, from Zara etc. A skilful mix makes it all the difference! Of course a normal mortal cannot dress up from top to bottom with sinfully expensive designer articles. Jenn G. does it just right and combines parts of Zara with selected pieces in which she invests carefully. Here she shows you among other things the Fendi variant of the Birkenstocks. If you want to know more about her and her purchases, just visit her YouTube channel!

Haul (Video): Fendi Bag

This young lady presents her latest achievement to you also in the form of a YouTube video. Blogger “Retro Flamme”, Erika Fox is busy uploading cool videos in which the “DIY, Hauls” etc. shoots and shows her purchases online. This is where she talks about her new designer bag from Fendi. If you want to know more, click here!

Fendi fashion show SS 2019

This collection, created by karl Lagerfeld and Silvia Fendi, showed wearable fashion. Warm brown tones and high-quality leather materials were clearly in the foreground here. In addition, individual fur parts and bright colours were used in a targeted manner.

Fendi fashion show FW 2019 / 2020

Here, too, designer Silvia Fendi and Karl Lagerfeld created a unique creation. Mainly muted colours such as beige, brown, grey and black were refined by colour nuances such as petrol, pink and yellow. Dropping skirts, as well as lacquer and leather provided for the eye-catchers of the collection.

Fendi Fashion Show Haute Couture FW 2018 / 2019

Silvia Fendi and Karl Lagerfeld showed fur models in different colours, as well as leather and robes in prokat at the Haute Coutre Show 2018 / 2019. Pastel nuances and transparent fabrics enthused spectators from all over the world.

Product photography – experts in fashion, jewellery, packshot & more

Product photography – fashion and jewellery, cars and technology, smartphones or furniture, a product photographer knows how to stage his samples. Last week we had our big special for Advertising photography. Product photography is a part of it. More precisely, product photography, in relation to advertising photography, deals less with the artistic side than with the technical component. For some photographers, lighting is extremely important, e.g. in the automotive industry. If a car body is to be shown here, angle is particularly important, but so is light setting and shadows. The refraction on the individual materials, features over the varnish of smaller light reflections, hundreds of details in just one motif. In complete contrast to product photography in the photo studio for online shops, here it is just as much about the technical refinements but also about high quantities. Some new collections are so large that three photo studios are employed in parallel to produce the amount of images. We take a closer look at the work of a product photographer!

If you are looking for an expert for your products, please do not hesitate to contact us and we will help you to arrange and organize your photo shooting.

High-quality product and product photography as well as laying goods

As described before, the product photographer is particularly interested in the technical details of lighting, equipment, rebuilds in the photo studio and many other elements. We don’t have to talk about that anymore, what’s more important here in product photography is that you have a photographer at your side who gets along very well with planning and organization. Because here it is no longer about one model and 5 garments but often about 100. The individual garments and outfits do not only have to be stored for a short time, they have to be put together on site, nothing may get lost and of course must not be damaged. The photographer is not only a photographer but also a real planning talent.

The photographer must attach great importance to punctuality, after all, such longer productions are about short periods of time. While the collection may already be on its way to Europe in a container, the first samples are to be photographed so that they are available in the online shop just in time for the start of the campaign. A great challenge not only for you as a customer, but of course also for the photographer.

Jewellery with gold and effect – Example

Mood Board / Mood Frames for products (mood scene)

Before we go to the photo studio, before the car is assembled on the turntable, before the 100 items of clothing are shipped, it’s all about the concept first! Mood boards are mood scenes, exemplary photos that show customers and the team what the photographer imagines the set to be like.

These include, for example:

  • Location and Backgrounds
  • Props and decorations
  • State of product
  • Light setting and colours
  • photos or as clipping?
  • For Models, Posing, if in Shooting
  • Outfits and accessories, also for hand models or foot models
  • different ideas to choose from

The resulting scenes are then much easier to understand than if a photographer would only explain. Because pictures say more than a thousand words! With the help of the Mood Board the whole team can orientate themselves, from the stylist who is responsible for the accessories and the props, the photographer who has to capture everything in the photo, the assistant who provides the products in front of the set and repacks the old products, everyone knows what to do!

Example – Glasses & Accessories in Shooting

Anyone who combines product and advertising photography can use the Mood Board to create additional ideas and concepts for collages or campaign images. This gives you a quick and easy overview of the media to be produced.

Questions during conception? Also here we help and support you as an agency.

Manual clipping (paths), composings, and collages

If you want to use your produced product images for collages or compilations, you need clipping. Not only for collages, also dealers who want to sell on Amazon need very clean surfaces. Usually for Amazon this means seller, white. Product images taken in a photo studio will rarely be photographed on a complete white background. That wouldn’t look so aesthetic to the viewer. However, clipping can also be used excellently to change backgrounds. For example, if you sell food online, you can quickly put a tablecloth in the background, old wood that looks very noble, or you can put several fruits together in the aforementioned collage. That is why many customers also want their products to be clipped.

For absolute quality, clipping must be done by hand. Depending on the product, such optional processes can also be automated. If, for example, you have products with very clear edges, ideally all dark ones, which are all picked up against a white background at the same time, you can also complete the release processes more quickly by using so-called batch processing. The disadvantage is that you will never achieve 100% quality. Therefore, clipping is usually not automatically produced and must be specified by you in the customer briefing.

Conversions and media export

Whoever commissions a photographer for the first time and receives the image material at the end, will usually receive image files with a size of 40 to 50 megabytes per image.

Tip 1 – Image compression

Especially in the area of online and online marketing such image sizes are not really practicable. Good photographers think of pointing this out to their customers in advance. Because if you end up with 100 so-called RAW files, with a total size of 5 GB, these are not practical files for an online shop or a digital advertisement. The photos are way too big! Since very few customers have installed Photoshop in their own agency or company, the photographer should consider providing additional compressed files for the web and mobile devices beforehand. These files save a lot of memory! This makes them much faster to load on mobile devices, whether smartphones or tablets. Why is that important? Search engine optimization plays an important role for many sellers when it comes to selling products. Whoever is best placed in the search engine gets more clicks and thus more customers. Due to the compression, a single photo is no longer 40 or 50 MB in size but only 0.4 MB. With it your picture loads 100 times faster in the Onlineshop.

Selection and Compression – Example

Tip2 – Image set

Photographer likes to send a large selection of photos. But don’t we book a photographer to do the work from A to Z, from organization to selection? That’s exactly why you should talk to your photographer about the quantity to be delivered in advance. The amount of photos in the end makes for four jobs, in your own company. Because the selection of 500, 600 photos with an untrained eye takes a very long time. A good photographer should directly take the preselection of the pictures from them, so that they only get the best ones and only decide between the absolute A-goods.

Contact: Product and advertising photography

We will help you in all steps, get in touch with us or get more information about advertising photographers.

Advertising Agency: Brand, Design, Text, SEO, Online Shop – Advisor & Tips

Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for social media and influencer marketing. What does an advertising agency do? Our overview in XXXL format with everything you need to know about advertising agencies for your own start-up or as a medium-sized company – the free advertising agency guide:

What exactly does an advertising agency actually do?

The advertising agency definition on Wikipedia summarizes: “An advertising agency is a service enterprise, which takes over the consultation, conception, planning, organization and realization of advertising and other communication measures for […] client”. – Full service.

The exact services of an advertising agency are less known to many. Does an advertising agency only ensure that a certain product becomes known? Does the advertising agency take on much deeper tasks? Who assigns a Full service advertising agency, which assigns a professional, who argues with the entire range mark and marketing. The actual producer, the actual company, can fully concentrate on day-to-day business. Everything about their products or services is of course also influenced by the advertising agency. Just think of market research and new product development. But before we come to such a complex area as product development from market research, for example from reporting from social networks, we take a look at the very basic tasks of an advertising agency.

Corperate Design – Design and Recognition

Anyone who thinks of the big golden M immediately knows where he is at home in the fast food sector. Anyone who sees a star on a car knows immediately which brand it is. Corporate design starts with something small and non-complex like a logo and ends with precise guidelines for large companies and corporations. These even regulate how the logo is to be affixed to a particular make of car, with exact distances in millimetres to the door, wheel or window. Corporate Design deals with the visual red thread of your company. The colour plays an important role here, as do the shapes: round elements, pointed or very straight. All of this will then prevail throughout the entire media portfolio. From an image brochure for customers to a promotional clip for YouTube, as soon as our fans see our brand, they know who is meant. The faster this identification and perception is possible, the greater the brand awareness can become. Just think of the bustling shopping street in the city centre: the faster you can identify a particular fashion store from the jungle of fashion stores, the faster you will run towards it.

Corporate Design is not only concerned with the wishes and ideas of the customer, but also with the final customers and consumers. So how can you design your brand in such a way that your desired target group finds it appealing and attractive?

All these questions are clarified, conceived and developed by an advertising agency. From the logo to the image brochure, from the website to the web shop, even the car fleet is branded. Recognition ensures that our customers have quick access to us, but also quickly storm into our stores or online shops.

Content Marketing – Content with added value

Speaking of attracting visitors, the area of content marketing in particular has become extremely popular in recent years. Content Marketing works with texts in different facets and variations.

Content marketing can be the placement in a prestigious medium. For example, we can buy a placement in an article in a well-known magazine. This article then discusses a topic that is right for our company. If, for example, you are a real estate agency and have vacant apartments in the Berlin area, but are also looking for new properties, it would be worth buying an article in a magazine about real estate agents in Berlin. As soon as someone wants to give up their apartment, rent it out or sell it, they search the Internet for a good real estate agent in Berlin. Of course, you immediately look for reviews and recommendations and then probably discover our article in the trade magazine.

By this recommendation marketing, in combination with content marketing, we reach a fast and high level of trust with the users and thus the chance increases that you as a real estate agent get the free apartment and not the competition.

Content marketing, however, also extends to parts of search engine optimization, we will deal with this aspect in more detail later in search engine marketing. Search engine marketing deals with various areas of optimization for search engines, but also with analysis and monitoring.

Communication – advertising copy and PR

Advertising texts, one of the supreme disciplines of any advertising agency. Every idea can be packaged in thousands of words: the countless advantages, the differences to the competition, the small details that make the product special. Ultimately, however, in advertising communication you only have a few moments to transport messages. In order to use these moments perfectly, you need advertising texts that are short and concise, yet as informative as possible. But that is not enough, advertising texts also need added value for the ultimate consumer. Why should I change? Why should I bother to click on the online shop? Why would I go downtown? Advertising agencies will find the perfect answer to these questions. A coherent formulation, which is then adopted for the further advertising concept.

The media used ultimately form from this. This communication concept ultimately leads to the Guideline, which all employees, agencies and freelancers must adhere to. Of course, the concept also contains other aspects, such as the company’s dos and don’ts or formulations outside certain standards that require approval. By means of the guideline or the communication concept all other media are designed in their formulation, from the image brochure for the own company up to the flyer, and of course also larger advertisements and campaigns.

Outdoor advertising naturally also plays an important role for many large corporations and companies. No matter whether it’s the placements on the way to work or on the way back home: from the food company to fashion to technology & automotive, there is a lot of competition in outdoor advertising. Unlike on the Internet, the space is not always available and advertisements cannot be exchanged every second. Outdoor advertising therefore requires a lot of preparatory work, organisation and planning in order to reach the consumer effectively. Here, too, the advertising texts must be very short and concise. Usually only two or three words, in combination with the visual language, which should convince the consumer.

All this work has only one purpose, to promote sales in business. Regardless of whether it is the point of sale in stationary retail or the point of sale as a digital marketplace, your own or a third-party online shop. As you can see, there are various and, above all, very diverse marketing opportunities. An experienced advertising agency helps with the selection of the media, but also with the formulation of the right texts. An overview of the areas of application:

  • Communication concept
  • advertising texts and PR
  • brochures and flyers
  • Adverts and campaigns
  • Outdoor advertising and posters
  • Direct Marketing and Mailing
  • Sales promotion and POS

Brand – structure and presentation

Co-design, text and presentation ultimately lead to a major strategic goal, the development of one’s own brand. How do we present ourselves to customers? How do we present ourselves to our own employees? How should other competitors think of us? Brand building is a very complex and psychological topic. It is often small aspects that can make a brand known.

Example of brand development and brand image – Take a look at the name of our agency as a best practice example. The name Cocaine Models can and is sometimes controversial. At the same time, the name ensures that the agency is a topic of conversation in the right circles. The daring title of the name also conveys a certain philosophy of the agency, the young, the new, the rebellious. Of course all for the image only, in the background the agency is exhibited for high fashion customers as well as for advertising customers and promises extreme professionalism. The proximity to haute couture brands and international brands also sharpens the brand profile. The online presence focuses on young people and at first glance suggests to customers that there are tomorrow’s model newcomers here.

Regular events in an extremely high-quality setting as well as fashion shows and model castings ensure constant interaction, not only via digital media, but also live. In addition, representative work was quickly agreed with renowned agencies in mega-cities such as New York, London and Tokyo. This overall mix ensures that young talents feel very comfortable with us, as they have the chance of an international career, and at the same time customers see that we find the best talents in Germany through these targeted measures. An overall mix, which can be read over many pages in the planning, but, as you can see here, can also be described in short form.

Each brand image is individual!

Every brand image is individual! Advertising agencies are trained to find out the peculiarities of companies and to work out philosophies in such a way that they can also be reproduced in the shortest form.

Let’s find your brand core and let’s develop a strategy together with a three-, five- or ten-year vision!

Brands and branding at a glance:

  • Brand / competition analysis
  • Development of identity
  • Brand architecture
  • Positioning
  • Naming

POS Material – Equip business premises

The furnishing of business premises is definitely one of our favourite disciplines! Interior design, feel-good rooms, sales areas and, of course, how do we keep the customer in the store? But not only the point of sale is important, but also the media distributed within the business premises. Beginning with the shop window decoration, where you can rely on props as well as work very well with print, up to the checkout area and the reference to one or the other small take-away article.

Changing designs with changing campaigns and seasons, the installation of monitors and screens for moving images, in the area of POS material for business premises is much possible. It doesn’t always have to be the dusty brochure!

Advertising agencies are partly specialized to get involved in such ideas, to deliver creative concepts, how to stand out in the crowd! Especially in the shopping streets, which there are in every big city, the competition is big. In particular, fashion companies there are link to link ranked, like a chain. Where do I shop? The decision often only takes a few seconds. As we have already discussed before with the topic Corporate Design, it is firstly about the quick recognition of the brand and secondly again about the added value for our consumers! Maybe we have glasses and hats to match the current summer weather. Our media point directly to colors, cheerfulness and vacation. The perfect occasion to take a short break in the middle of the shopping mile! This is how effective POS marketing works in combination with business equipment, business premises and media.

Print advertising material – sales promotion information

Print advertising has always been important. Of course you can discuss the importance of a business card up and down. Ultimately, however, the point is to ensure that the business card, i.e. the contact, remains present. A name that’s only spoken is easy to forget. The business card remains on the desk. Just as with the business card, it is of course the same with other print media. Do you remember the catalogues from the 80s, 90s? The catalogue had permanent presence in the living rooms of families and households. Every now and then they rummaged in it and every now and then something was ordered. That’s exactly how it works today!

In the mailbox you discover a lot of advertising, 90% is not important for us, but sometimes we discover something that we pick up. The classic: the pizza card from the pizza baker around the corner. The pizza arrives fresh and hot, maybe you even get a few percent discount as a loyal regular customer. Continue with supermarket brochures, which are popular with many people. In the USA, couponing, collecting vouchers or combining them to get even bigger savings offers, has even become a real folk sport.

Although the world is becoming increasingly digital, print media retain their impact. From the business card, mentioned at the beginning, which remains on the desk, to the sales brochure in which the most important products are listed so that a sales representative or salesperson can present them immediately to the customer, to large posters, city lights and outdoor advertising.

Of course, we always recommend an individual mix of print media for your own business stationery. The car dealership needs brochures, fashion companies need large posters and sales representatives need the classic business card.

Tip: Think about the environment when printing

From our experience as a successful advertising agency we have very often noticed that large quantities are often ordered, therefore safety first! Particularly in the print sector, the costs for unit prices are falling enormously to high volumes. While the small hairdresser orders 1,000 pieces for 500 €, the automotive group orders 1,000,000 pieces for 5,000 €. The problem is that more than half of all printed media ends up in the warehouse and ends up in the garbage. A great waste of energy, from the loss of the trees, the production with energy, the manpower used and the inks in the print shop to the delivery to the passing on.

Therefore, when placing your final order, always think a little bit about the environment and ask yourself the question: do we really need one million pieces or are 100,000 pieces enough?

Production – Photographic and video material for advertising

The production of photo and video material for the print media, but of course also for all online and digital media, is one of the major core elements of advertising agencies. Here it depends on the close cooperation with many freelancers. It starts with the organization, including the photo studio, the photographer, a videographer, possibly the assistant, one or more make-up artists, stylists for props and outfits… many workers, who have to be organized together at one appointment.

In order for this tour de force to work at all, a lot of experience in planning and organizing photo shootings is required. The processes must be exactly right, a concept must be available in advance that immediately makes sense to every team member. The customer, i.e. you, must have given your okay to this advertising concept and all team members must be briefed in detail with a complete moodboard, i.e. a paper in which all scenes are represented pictorially, up to the timing and final callsheet. In the callsheet you define which people are present at the production date, how to best reach them and the times and of course all information for the assistant, from the driver for airport and hotel transfers to the camera assistant. Here is an overview of the most important parameters:

  • Shooting concept or campaign concept
  • moodboard with scenes images
  • Callsheet with contact addresses of all team members and time control file
  • Preliminary coordination and organization between photographer, videographer, technician, photo studio, make-up artist, stylist, models,…

Advertising and product photographer

Advertising and product photographers have a demanding job. Since we have to do very often with the material and also very frequently customers with us inquire whether we can support with the switching to first-class photographers, we have for this a separate range! Read more about the topic here:

Image processing for media

The post-editing in photography makes up a large part of the first class. We work in particular with photographers who work for international young brands, because they have the most up-to-date image for the zeitgeist, and with those photographers who also frequently cooperate with magazines, because they focus in particular on high-end postproduction. In the area of Adobe Lightroom and Adobe Photoshop no one can fool them so quickly. Of course, many photographers also use Capture One. But no matter what the software’s name is for the photographers, we can get you to the best in retouching.

In the image editing process, you only use the Lightroom program once you’ve heard it. Here, all photos are transferred from the camera and released for selection in large quantities, but the colors are also corrected once in a while. This results in the pre-selection or selection for the customer, which can then be used to decide on the final photo motifs. As soon as you, the customer, have made your decision as to which photos will ultimately be used for the campaign, these photos will be retouched in detail. For the retouch, the post-processing of the photos, programs like Adobe Photoshop or Capture One are used. Here the details are worked on, from the skin to individual strands of hair and of course dust on the floor. The supreme discipline is skin, of course. The image must not appear unnatural and ultimately post-processing must never look like post-processing. The best photographers edit their photos so that most would assume that they were never reworked. Here lies the great art of advertising and product photography!

SEM – Search engine marketing

Search engine marketing is nowadays one of the central means for sales promotion. In the digital age almost all information flows go via search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online shops and websites are the experts for rankings in search engines such as Google, Yahoo, Bing or Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has already successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are search terms of the users, have also made it to number one, in the national as well as in the English-speaking area. Search engine marketing is so efficient because nobody goes to the city centres for new products anymore, first of all they search online. No matter whether they are digital marketplaces or the online shop. Not only products, but also services are increasingly called up online these days.

  • Which nearby massage parlours are recommended?
  • Where to find the nearest dealership for luxury brands?
  • What is the best shampoo?
  • Ladies T-Shirt Trends 2020
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because a large part of the competition takes place in the digital market today. This cross-media mix, i.e. the spread across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a quick look at the topic of search engine optimization.

SEM / SEO – Search engine optimization

Search engine optimization initially deals fundamentally with the placement of websites and online shops in the popular search engines all around Google, Bing or Yahoo. The higher a website is placed, the more clicks it receives. The goal for any search engine company is to reach number one. But why is place one so important? Let’s take a look at a heatmap from the market research, it shows the search engine Google and the views of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because here all users get caught with their eyes, the advertisements are also placed in this prominent place. The closer your website or online shop comes to this point, the more clicks you are likely to get and the more sales you can make. Here you can see the views again clearly in the heat map:

How to get to page one on Google?

To reach page one, you first have to look at the competition. Is there a lot of competition or not? If, for example, we want to do search engine optimization in the area of real estate, apartments, insurance or financial services, we need correspondingly high capital for the implementation of the goals. It is already easier when it comes to more specific terms, for example the “lamp shop in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First a look at rather difficult keywords:

  • Hotel New York
  • short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

In addition to these hard to come by keywords, there are also simpler ones, for example local topics or niche topics:

  • Lamp specialist shop in Hamburg
  • Short-Holiday Neuschwanstein Castle Bavaria
  • test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this little example you can see that the more exact the terms become, the easier search engine optimization will probably be. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it is not complicated. It is only relatively less expensive. Ultimately, however, targeted search engine optimization always remains an ongoing project and not a one-off setup, as long as it is a medium-sized and large company.

So far we were only in the area of content, of course there are even more aspects in search engine optimization, for example the page structure, but it would go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on your own website or in your online shop.

But there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. The OffPage optimization then revolves around all measures outside the own online project. A large and central part of this is the generation of backlinks. Backlinks are links from other sites to our project.

Backlinks simply described:

  • Best Practice Real Estate – the central topic for our clients: House and apartment to buy or rent
  • We as advertising agency provide for the reader many topic-relevant sides with increase in value, which it does not find somewhere else
  • Example article: Kitchen trends 2020
  • The article will rise over weeks and months always higher in the placement
  • A larger living magazine investigates at some point to the topic kitchen trends of the coming yearly
  • The editor takes over two or three ideas and links our website
  • As an advertising agency we also buy a backlink in an online blog
  • By the cross-reference in the living magazine a further Blog on us became attentive and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there on place eight or nine
  • With the constant cross references our article rose step by step and now occupies place one

How do kitchen trends and houses fit together? In search engine optimization, you don’t just take up your rigid subject area, but also horizontally related topics. For example, when we talk about selling or buying a house, we should also talk about land in this context, i.e. garden, driveway and garage. But we should also report on the inner life of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as formulating YouTube videos. A thousand ideas! One goal: sales promotion.

Questions about search engine optimization? Contact

Our internal experts ensure international placements, in several languages and in several countries. No matter whether national project or international, we help you in all areas. With reference projects that speak for our quality.

SEM / SEA – Search engine analysis

After the search engine optimization we want to have a short look at the search engine analysis. The search engine analysis deals with the behaviour of users on our own website. In addition, the search engine analysis also considers the effects of our search engine optimization. Have we risen or fallen in the rankings? How can I improve my ranking on Google? With exact key figures you can draw conclusions from the reporting and monitoring of the search engine.

Social Media – Marketing on YouTube, Facebook and Instagram

Modern, modern, social media marketing! Anyone who is a brand nowadays is of course also active in the social networks. But it is no longer just prestige that attracts companies to social networks, but increasingly also sales strength. Social networks have developed into the central communication channel of our society. No matter how far you are from each other, scattered across continents or even just in two different rooms, WhatsApp, Facebook, YouTube and Instagram dominate our daily lives. Therefore, having a clear presence in social networks is a central means for many companies to win new customers. As an advertising agency, social media marketing therefore plays an increasingly central role in the marketing context. Social networks are particularly popular as a communication channel for companies with young target groups.

Development of networks and advertisements

Social networks are also constantly evolving. Facebook used to be a timeline with a connected messenger service. Meanwhile Facebook is a huge universe of groups, different interests, information pages, companies and of course billions of individuals. Facebook enables companies and firms to place targeted advertisements to selected target groups. Advertisements have extremely low wastage, they hit exactly the people our advertisement is supposed to hit. No matter whether our target group is between 19 and 20 years old or between 35 and 40 years old, male or female, with interests or with fewer hobbies. There are local, regional and also city related advertisements as well as live broadcasts for events. Thanks to the Campaign Manager, you can bring products and services to the right audience in the most extreme way. Instagram has also changed: while in the past it was relatively difficult for advertisers to monitor campaigns, i.e. clearly evaluate the successes, Instagram now also has the option of placing links. For example, you can specifically advertise online shop products that are also specifically linked. Subsequently, the conversion rate of visitors to a website to customers can be read off precisely and the success or failure of the campaign can be assessed.

However, with billions of users, social media has also evolved in other facets, not only in advertising. Individual users have turned out to be so creative that they have gathered more and more fans behind them. Today, their communities are made up of millions of people, and the technical term for these special users is Influencer.

Influencer Marketing

About Influencer Marketing we already wrote a lot in our Social Media Blog! Influencer marketing deals with two central points:

  • Permanent presence and mention in the target group
  • In optimal case, direct sales promotion

Many companies have high expectations of influencer marketing. They understand influencer marketing, i.e. the cooperation with people in public life, as an advertisement: if I invest 500 €, I get 1,000 € out. Wrong thinking. Influencer marketing is more comparable to TV advertising, it ensures a regular presence within the target group and thus anchoring in the minds. If people are then looking for certain products and have received several recommendations from one or more of their favourite people in the social media in advance, you will remember our product and will therefore be more likely to choose the known or recommended product in the shop or online shop. This concept is called recommendation marketing.

Recommendation marketing is the core of influencer marketing. People who talk about us make the brand relevant. The more positive the statements about the brand are, the more likely users are to be willing to access this product. It is important not to place a product once, but over a regular period of time. Because unique advertisement goes up in smoke, no matter whether print, digital advertisement or even a flyer insert in the magazine. It is important that the brand is always present and thus taken into account in every purchase decision. Learn more about the topic here:

Webdesign – Responsive design for website and online shop

In former times internet pages were built statically with HTML. A little later the separation of structure and design came in HTML and CSS. The CSS file is global and contains all commands for the design, for example:

  • Font type and size
  • background colors or images
  • Color of lines and tables
  • Distance to next element

HTML contains all structural commands. The best known are Header and Footer. The header usually contains the menu and the footer the further information.

Webdesign is therefore concerned with the basic structure of Internet sites and online shops as well as their design. However, the design should not only be visually appealing, but also lead to sales. For this there will be special banners or collages and photomontages.

Content Management Systems like WordPress and TYPO3

Today, however, the design of Internet pages comprises even more aspects, while earlier systems were statically structured as described, today’s Internet pages and shops are structured on the basis of a content management system. This content management system, as well as HTML and CSS, separates structure and design, i.e. the code of the website and the content that is displayed. Simply explained, all contents are stored in a large Excel table. Depending on which page a user calls, the contents of a line are retrieved. This row contains several values distributed over the individual columns. This includes for example the author, the publication date, the associated categories, linked images and media, the content of the article and much more. Thus, a website and an online shop today are built according to the following principle:

  • HTML for the structure and placement of the elements
  • CSS for the design and all visual commands
  • SQL as a database for dynamically generated content

This is how modern content management systems such as WordPress and Typo3 are built, they belong to the absolute basis of every good advertising agency.

Responsive Design for iPhone, Samsung and Co

With the increasing diversification of end devices, web designers have to get used to more and more different formats. That’s why web design today is usually much less creative than it was ten years ago. Ten years ago there were relatively uniform image formats, each screen has approximately the same resolution. At some point notebooks, high definition monitors, and later mobile devices such as smartphones and tablets were added. Of course not to be forgotten in any modern household: the internet-capable 4k TV set, on which people also like to surf. All these different formats must be taken into account when designing websites and online shops. One of the most important end devices that is defined nowadays is:

  • Smartphones – Mobile first!
  • Notebooks and Tablets
  • Computers and Monitors
  • 4k TV screens

As you can see from our website, it should be defined for all end devices. However, not only for the respective end devices, but also for the individual manufacturers and model types. Thus the iPhone 7 differs fundamentally from the iPhone 10. At the same time, models continue to differ, although they are coming onto the market at the same time. Ultimately, the right scaling, graphic design and preparation of the content must be found for every screen resolution. This optimization in usability is the daily bread for good advertising agencies.

Webshop / Online Shop – Your digital marketplace

Digital distribution has been gaining in importance for years. An end is not in sight and the annual growth figures prove the trend. More and more retailers are turning to their own online shop, not just the typical fashion companies or DIY stores. Also more and more smaller companies are naturally attracted in the area of online shopping. The antique dealer around the corner or the hairdresser, who will now offer his products under his own brand in the online shop in addition to Amazon.

Due to the previously mentioned innovations in Web 2.0, in particular the dynamic compilation of content by content management systems, online shops can be produced in great variety today. From a minimal design for exclusive and luxurious products to a large online shop with 10,000 products and more. We, too, have gathered some expertise, from online food retailers to sports fashion manufacturers. Online shops are subject to the same principles as websites. Especially the web design and of course the responsive design for all end devices plays an important role, as does search engine marketing. Every single product should be designed according to the criteria of search engine optimization. As can be statistically proven, the trend for online trading is clearly upwards.

Statistics online trading and growth

As you can see, there is still a lot of scope in the area of e-commerce. From the automobile trade to building materials, wholesale markets and food retailers, but also for fashion companies, Internet providers or travel providers, it is worth considering setting up your own e-commerce.

Statistics: E-Commerce turnover in Germany in 2015 and a forecast until 2020 (in billions of US dollars) | Statista
More statistics can be found at Statista.

Today, comparison portals ensure that many people do without their own Internet presence. There are many examples from everyday life, be it food suppliers whose orders are entered via large platforms and who then deliver dinner, no matter whether pizza or Asian directly to the front door, to the provider of holiday apartments on platforms such as Airbnb. It is worthwhile to place your own e-commerce in connection with search engine marketing. This saves you costs for advertising, e.g. on portals or search engines, and you do not have to pay any sales commission or agency fee to the respective portal for successful sales. Therefore, the investment in an e-commerce model is definitely worthwhile in the long run.

Advertising agency and consulting

If you still have questions about one of the above topics and specialist areas in the field of advertising and marketing, please contact us. We look forward to receiving your project enquiry and can provide you with competent answers. For employee training, guidelines or the complete full service of an advertising agency.

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Our moodboard! NIOMO London Shooting

As model & media managers we only know contemplative Christmas from television – probably it will remain that way for a long time to come. Between the most contemplative of all celebrations of the year (Christmas) and New Year’s Eve in the new year, we have decided to make a last high-quality shooting for 2014. It was an honor!

The Jewellery Shooting – Jewellery from the fashion metropolis

For one of the newest and perhaps soon hottest jewellery labels from London: NIOMO Jewellery. Our goal, spontaneously, on the first Monday after Christmas days, to create a complete photo set. We have one of our favorites from Kiev, a local photographer, matching make-up artists for the hand and neck close-ups. Jewellery, during the shooting the special challenge, which should come to the fore. Besides the usual set and photo equipment, we looked for a really chic and busy location in Cologne’s Mediapark. The moodboard is ready, now we photograph the new collection of the London jewellery manufacturer NIOMO.

NIOMO London

NIOMO is made by two enchanting young ladies. Both have studied and understood fashion and trends for themselves, for inner light, in London. That you see, all the jewelry creations, handmade and really adorable. Soon NIOMO jewelry will also be available in unisex, for men and women. You can find more information about the jewellery on her website www.niomo.co.uk, or via Like on the Facebook fanpage of NIOMO Jewellery London.

Moodboard (Shooting) NIOMO London

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here: