Posts

Nike commercial with Lisa and Louisa – Sportswear Nike Factory Store

New are our beautiful Lisa and Louisa in the new Nike campaign. Lisa was specially flown from London to Berlin to be there. You can see her currently not only on Nike, but also for The Body Shop she adorns posters all over the world, whether in Paris or New York. Louisa hasn’t been around very long and got this great job directly from one of the biggest sports brands in the world.

Lisa & Louisa in the new Nike commercial

Client: Nike
Agency: HarrimanSteel
Photographer: Louise Carrasco
Photographer Assistent: Rosalie Nguyen van Phu
Videographer: Zeeger Verschuren
Videographer’s Assistant: Patrick Rietvelt
Digi Operator: Michael Petersohn
Art Director: Ben Ireland
Producer: Sonja Juillet
Account Manager: Kimberley Wynne
Stylist: Suze Kuit
Stylist Assistant: Lea Wilbrand
MUA: Yvonne Wengler
MUA’s Assistant: Rabea Richwien
Stage Manager: Dzenefa Halilovi

Campaign photos: Urban Look

Nike – The most famous sports brand in the world

Who hasn’t heard of this brand? Nike runs the sports shops, but it’s not just his sportswear that’s convincing, it’s also his casual everyday clothes. The brand is known for its famous Nike Air shoes. Today, the hook with the “Just Do It” logo adorns all sports bhs, sweatpants, shoes and leggings.

Air Max and Air Force – The shoe classics from Niek

The Air Max and the Air Force are particularly popular with boys, girls, women and men – in other words with everyone. The models have been around for ages, but they are still reinvented time and again. Through new designs, through cooperation with designers but also through new, lighter materials. Nike has created a true classic.

The Air Max models are as colourful as the new campaign with Lisa and Louisa.

Nike Air Max 270 React Review

Nike Air Max 90 Black/ White/ Medium Grey

Q&A Nike

Those who don’t know Nike often ask themselves questions, where does the brand come from? Who owns Nike? Here is a quick overview!

Nike Factory Store?

The Nike Factory Store has everything your heart desires. You’ll find the outlet in many regions, and probably somewhere near you. Here you will find selected items that can be bought directly at the factory outlet. Shoes, trousers, jacket, all you need! Classic sneakers, new drops like from the commercial and rare treasures and everything reduced: Everything in the Sal!

You’ll find Nike Factory Stores mainly in the USA. There are two outlets in New York City alone.

  • Nike Factory Store – Staten Island
    Suite 300
    Staten Island, NY, 10301, US
  • Nike Community Store – Brooklyn
    Brooklyn, NY, 11210, US

In Germany you have to drive for the big bargains! The address in Germany:

  • Nike Clearance Store Kerpen
    Kerpener Str. 150-152, 50170 Kerpen

Who owns Nike? When did Nike originate?

Nike Inc. was founded in 1964 as “Blue Ribbon Sports” by two real pioneers Phil Knight and Bill Bowermann. Currently, Mark Parker (CEO and President) and Philip Knight (Chairman) run the company. Did you know? Bowermann was then Knight’s coach at the University of Orgeon. Knight was an athlete then – one of the key reasons for founding Nike!

Where does the brand Nike?

come from?
Currently, Nike is still based in Beaverton, Oregon, USA:

Why was Nike founded?

The world is becoming more and more colourful, even back in 1964, shortly after Woodstock. Since it was founded as “Blue Ribbon Sports”, the brand only became known as Nike in 1971. In addition, Knight (one of the founders) was Leichathelt himself. Together with his coach, he then founded Nike, which is now a world brand and the largest sports brand in the world.

Balenciaga – the hype of superlatives!

The attention for the historical luxury brand Balenciaga has increased in recent years qualitatively and quantitatively. According to Google Trends, the number of search queries on the brand has increased dramatically over the past two years, so much so that the search term “Balenciaga” has overtaken brands such as Gucci and Dolce & Gabbana in the ranking. Behind the label, founded in 1919, there is an interesting history, which you can read here!

Cristóbal Balenciaga the “Master of Women’s Fashion”

foundation and childhood of the designer

Since the founding of the luxury label, Balenciaga has set trends for the entire fashion world. With his elegant haute couture designs, the founder Cristóbal Balenciaga immediately enchanted the fashion world. Cristóbal Balenciaga’s elegant creations have earned him the title of “Master of Women’s Fashion” and are still highly regarded after his death. Before this groundbreaking success, the Spaniard grew up with his mother, a widowed seamstress, in a small village in Gipuzkoa, Spain.

Balenciaga makes a name for himself

In 1919, the designer opened his first boutique in San Sebastián. Two further openings followed shortly afterwards in Madrid and Barcelona. Due to the Spanish civil war, however, the branches had to close. It was not until 1937 that Balenciaga was able to reopen its doors in Paris for customers from all over the world. This year, Balenciaga also presented its first haute couture collection. Balenciaga made a name for itself in France with its revolutionary designs. The Spanish roots were also evident in Balenciaga’s collections and provided his designs with detailed decorations. Balenciaga’s fashionable creations established themselves between 1940 and 1960 as a high-priced French haute couture label for articles in the higher price segment. Despite all this, the designer closed the doors of his Parisian home in 1968, before he died four years later at the age of 77.

The fashion house paused almost two decades before a new wave of designers was hired to catapult the brand into the 21st century. The label was only revived in 1990, with the brand initially focusing on perfume production.

It was not until 1997 that Balenciaga, under the direction of the new fashion designer Nicolas Ghesquière and with the financial support of a new owner, launched a successful prêt-à-porter fashion collection for women and men that attracted the attention of Parisian fashion groups. From then on, Ghesquière regularly presented his expressive and futuristic designs, which earned the designer the title “Messiah of Fashion”. In the creation of his designs he took an example from the founder of the company, Cristóbal Balenciaga, which strongly influenced his designs and brought them back to their classic origins. Only a limited number of spectators were admitted to the fashion shows, as the seats available for the Balenciaga Show were very popular, but always completely occupied.

Cristóbal Balenciaga backstage planning his show.

The successor to the “Messiah of Fashion” was the American designer Alexander Wang, who headed the brand until August 2015. Demna Gvasalia has been the creative director of the fashion brand since October 2015.

Balenciaga Sneaker

The new trend is called Athleisure. The word consists of athletics and leisure, i.e. sport and leisure. This trend can be found in the Chunky Sneakers, as you can see everywhere at the moment. Balenciaga is at the forefront and sells the chunky shoes to customers all over the world. The 90’s comeback of sneakers has arrived and shows itself in all shapes and colors, with eye-catching patterns, or quite simple. The only condition is that they must be massive!

Balenciaga Triple S

The thick padded and futuristic sole is an absolute indication for the trendy shoe models. The portable status symbols are available for almost 650 euros. It is not unusual for the shoes to be sold for 1,000 euros, as they are sold out in the stores. The popular models are especially in the classic, white version almost impossible to shop, for times they are so easy to combine. To the little black they simply loosen up the elegant look, or can be integrated super easy into the everyday jeans T-shirt look!

Balenciaga Speed, the comfortable sock shoe

It’s undeniable how comfortable these sneakers look, but yes, they are too! Completely different from the conventional inserts made of leather and other materials, the sock sneaker adapts perfectly to the foot without constricting it and restricting it when walking long distances. Basically, the shoes are a pair of socks with a sole. It all started with similar models of the sports brands Nike and Adidas. Nike has been experimenting with the soft mesh fabric for decades, creating the 2000 Presto, for example, and the 1985 Sock Racer to make running more comfortable. The version of Balenciaga is available from 500 euros, in different colors and prints to buy. Not everyone is enthusiastic about sock shoes, but like everything today, it’s a matter of taste and left to everyone. Not to mention the outward appearance, however, there is no denying how comfortably the sneaker adapts to the foot.

Track Sneaker the successor of the Triple S

In the new collection, Balenciaga presented its new sneaker models, including the successors to the Trend Triple Sneakers: the Balenciaga Track. The shoes are a combination of sporty and fashionable elements. The ’90s blur in the ’80s. The neon-coloured details are reminiscent of the versions of the 80s and quickly become a cult. Like everything that the luxury label brings to the market, these models are sold out in no time and adorn the feet of young and old, of all cultures and countries!

Bag models from Balenciaga

The company attracted particular attention when the blue bag inspired by the Ikea bags appeared on the market and made headlines. The design of the giant blue bag is to be understood as an ironic rebellion against the self-destructive fashion industry. Both positive and negative criticism was expressed, but the brand’s goal of attracting attention was definitely achieved!

View this post on Instagram

Looking fabulous with my #balenciagabluebag today

A post shared by Anna Potapenkova (@potapenkova_a) on

Balenciagas Ville Bag

The “Ville Bag” is very feminine and of the form a real ladies handbag. The appearance depends of course on the design, colour and imprint. The bag has a curved shape and is available in many different versions, colours and materials. For example, the bag is available with a large logo, or even more urban with a graffiti design. The classic version of the bag is made of calfskin and has a shoulder strap in addition to the carrying handle, which can be removed as needed. The absolute highlight is the lock with which the bag is delivered and which should serve as a detail!

Shopping Tote Bag of Balenciaga

Demna Gvasalia, Balenciaga’s young creative director, was inspired by the “Shopping Tote Bag” with its lightweight and cheap nylon bags, which are light in weight and also very practical for every woman’s everyday use. Gvasalia has also used this aesthetic to create its own brand “Vetements”, inspired by light, simple models and clothes with a practical aspect. Whether the look is perceived as “High End” – version of the bag as clever or tasteless, depends on whether you accept the style of the young designer as a whole and support it in all respects, or not. The bag is available in different sizes and also in striped Arena leather, as a clear visual indication of the inspiration behind the design.

Balenciaga Shop

There is one of the biggest Balenciaga stores in Paris. So if you’re in the mood for a spontaneous Balenciaga shopping trip, you can let off steam in the fashion metropolis and shop to your heart’s content! However, the rather limited offer applies here as well, since the cool pieces sell out super fast and if you’re unlucky are no longer available in your size.

For those who don’t want to leave the country for the next Balenciaga sneakers, you can find them in one of the stores in Germany and try your luck there. There are two Balenciaga stores in Germany, one in downtown Hamburg and the other in the Aproppos Store in Düsseldorf.

If you don’t want to leave the house while shopping, you also have the option of convenient shopping in the online store and shopping from the couch. Pay attention here to special Sale actions, in order to save with the sinfully expensive models a few euro.

Balenciaga fashion shows & Vlogs

Online, especially on the platform YouTube, you can find numerous videos about Balenciaga. The international label has taken the world of fashion by storm with its shrill and daring designs and year after year offers new collections that inspire customers.

Balenciaga at Paris Fashion Week

The current autumn / winter collection was presented at the Paris Fashion Week 2019. In the context of the extravagant show, the designer’s designs also reflected the unusual style again, ensuring that the coming winter will be anything but gray, but people show their colors!

Balenciaga Store in Dubai, a whole new dimension

If you ever wanted to know what a Balenciaga store looks like from the inside, you can watch the YouTube video by blogger Isabel Raad. She takes you on her Shopping_Tour to the famous Dubai Mal and gets hold of one of the most popular objects of the luxury brand. If you want to know what she bought and how the shopping experience went, watch the video here in full length!